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About Chrysanthemum Marketing

I help scientific and technical organizations engage customers, convert critics and attract supporters.

While we were tweeting, the future happened

David Firestein, the executive director of the University of Texas’ new China Public Policy Center headlined a recent session of our speaker series, The World Spins, with some advice about competing with China.

“In the end, we’re going to have to step up and compete.  China is not our enemy. But it is our most formidable national competitor.”

Firestein, an Austin native who spent 20 years in China with the State Department and another 10 as a senior vice president at the East-West Institute, has no illusions about what’s at stake.

“It’s like a cage match in wrestling,” he explained, where one wrestler, the United States,

David Firestein, Founding Executive Director, China Public Policy Center; Clinical Professor of Public Affairs

David FIrestein, executive director of the China Public Policy Center: “In the end, we’re going to have to step up and compete.”  

follows the rules, and the other, China, uses any- and everything to win. And winning means becoming the first country in history to be a brutally market-oriented authoritarian dictatorship.

In a cage match, tweets and tariffs are a poor match against a singularly focused industrial policy and a bill of rights that says:  Citizen, you stay out of politics, and we, the government, will make you rich.

One battleground:  artificial intelligence and big data

If you’re not reading Jeff Ding’s ChinaAI Newsletter, you should be. Ding, who is a graduate student at Cambridge, shares translations of Chinese policy, strategy and technology. His most recent is a report from boutique private investment firm Rising Investments on China’s Civil-Military Fusion.  The report notes that although applications based on artificial intelligence (big data, internet) need time to developed.

  • AI military applications still need a lot of time: products for the military industry require “high reliability,” so emerging technology like AI will be used as reserves and not be applied until they are mature, and the related technologies for AI (big data, internet) also have a number of security issues.
  • Intelligent weaponry and intelligent robots will have a major impact on the strategy and the tactics of future wars.

China also plans to use the same public-private partnerships that built the American technology sector to achieve its goals.

  • China did not permit non-government capital to enter into national defense industries until 2005. They are still looking for the emergence of a 50-100bn military industry private corporation on the scale of say Lockheed Martin.
  • The goal is to have over 80% of defense industry information construction technology come from private enterprise. China hopes to reach the first wave of peak civil-military fusion in 3-5 years.

Will political turmoil stifle American innovation?

Without the Dept. of Defense we wouldn’t have the Internet or email, much less venture capital and private equity.  Read Andrew Ross Sorkin’s excellent article about the push back against defense contracts among the employees of Silicon Valley technology giants. Sorkin quotes Adam Grant, a professor at the Wharton School and a member of the Defense Innovation Board, an independent federal advisory committee set up under President Barack Obama, said he believed that the partisanship that was contributing to the debate would ultimately stifle innovation.

“I worry that it will stall progress,” said Grant. “Innovation has been fueled for decades by private-public partnerships. It smacks of cutting off your nose to spite your face.”

Meanwhile, Firestein reminded us, China is in that cage match, its eye on the long-term, even as American strategy changes with an election cycle, from tweet to tweet. It’s hard to win a cage match when it’s unclear what winning looks like.

“I think we’re at the beginning of a major transformation and a technology revolution that is, by an order of magnitude, more disruptive than the internet revolution 20 years ago,” Robert Manning, a senior fellow at the Atlantic Council recently told American Public Media’s Marketplace Report.

“If we don’t get wise to these trends that are reshaping our economy and are going to affect the way we work, live and everything else, the future is going to take us by surprise.”

 

 

 

 

 

 

 

 

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Policy Weirding: Climate Change and National Security

Will the military drive our national climate change agenda?  Dr. Joshua Busby dropped by a session of the World Spins for an update. Just last week, the Environmental Protection Agency announced that new regulations on toxic chemicals and soot are to be based on data and science generally available to the public (otherwise known as “pop science”). In the past six months, the EPA deleted climate change from its strategic initiatives. President Trump announced the United States’ intention to withdraw from the Paris Climate Accords, making it the only nation on earth unwilling to voluntarily reduce its carbon emissions, identified as the major contributor to global warming.

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A military weather-tracking station. Photo courtesy of the United Nations Climate Change report.

Whiplash contradiction over how to address changing weather patterns 

Over roughly the same time period, the National Defense Authorization Act identified climate change as a national security issue. The Center for Climate Change and Security published a chronology of over 12 separate concerns raised by senior Dept. of Defense officials, including:

I agree that the effects of a changing climate — such as increased maritime access to the Arctic, rising sea levels, desertification, among others — impact our security situation. I will ensure that the department continues to be prepared to conduct operations today and in the future, and that we are prepared to address the effects of a changing climate on our threat assessments, resources, and readiness.”

Secretary of Defense Jim Mattis

An associate professor at the University of Texas’ LBJ School of Public Policy and an internationally-recognized expert on climate change policy and national security, Busby remains unperturbed in the face of whiplash contradiction. A veteran of climate research and negotiation, he recommended substituting “climate weirding” for “climate change” to cultivate civil discussion — not so easy in a world where the weather is mentioned in the same breath as terrorism.

 “It’s (climate change) a super-wicked problem, characterized by greed, lots of actors and short-term actions.”

Dr. Joshua Busby

The military perspective: assess and plan for risk   

From a military perspective, the risks posed by climate change are unequivocal. They can be assigned a dollar figure. The 2017 hurricane season was the costliest in U.S. history. Damages topped $200 billion, not including cost of calling out the National Guard for the three most expensive hurricanes in recent history — Harvey, Irma and Maria.  Tasked with managing installations from Newport News to Africa and Antarctica, it must contend with rising sea levels, temperature and humidity; agricultural production; and  massive migration.

“In the Arctic, the combination of melting sea ice, thawing permafrost, and sea-level rise is eroding shorelines, which is damaging radar and communication installations, runways, seawalls, and training areas. In the Marshall Islands, an Air Force radar installation built on an atoll at a cost of $1,000,000,000 is projected to be underwater within two decades.”

The National Defense Authorization Act

Busby and his team are helping the military pinpoint trouble spots before they occur. Using a composite mapping tool, they identify the countries most vulnerable to a combination of weather, famine, poverty and weak government — India, Sri Lanka, Burma, Bangladesh. In this way, military can more effectively plan and direct help where it will be needed, as well as measure results over time.

Meanwhile in private sector, opportunity

While the military sees threats, the private sector sees opportunity. Rich Sorkin, CEO of Jupiter, a risk assessment firm recently profiled by NPR, raised $10 million and hired top scientists from the federal government in a bid to help businesses and property owners prepare for a changing climate.

“Hugely important, globally significant, gigantic economic problem, not currently being addressed.”

                                                    Rich Sorkin, CEO, Jupiter

And of course, defense contractor Raytheon forecasts a boon in weapon sales:   “Domestically, the effects of climate change could overwhelm disaster-response capabilities. Internationally, climate change may cause humanitarian disasters, contribute to political violence, and undermine weak governments.”

Want to learn more?

The Center for Climate and Security

Publications

Slides from the presentation

NOTE:  If you haven’t followed NPR and Frontline’s coverage of the economic devastation wrought be Hurricane Maria and the inadequacy of the federal response, I recommend reading/watching it here.  Maria, of course, was the third major hurricane that required federal aid in the fall of 2017.

 

 

 

Blockchain’s promise: trust

Pete Harris stopped by a session of the World Spins to share his take on blockchain, the software technology generally overshadowed by its trendier spawn, bitcoin and the Bitcoin network. Harris, who bears a striking resemblance to Bilbo Baggins, has a relationship to hype similar to mine with spreadsheets. That is, he is clear and takes  sticks to the facts as he sees them. Even so, it doesn’t take long to recognize blockchain’s promise. If it’s possible to transact business based on a series of permanent (i.e. they can’t be changed), transparent interactions, then our trust-starved world may have a chance of recovering its footing.

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The blockchain network: can it build trust?  Photo courtesy by Gerd Altmann via Pixabay, courtesy of Forbes

 

“We’ll have to wait and see” 

Harris’ blockchain CV dates from his Wall Street consulting days over a decade ago. These days, having sworn off airplanes, he spends much of his time with the Austin startup community where over 70 young cryptocompanies are  tackling data integrity issues where they find them — finance, healthcare, contracts.

I watched a handful present at Harris’ Monday night meetup. They ranged from Po.et, copyright/intellectual property protection, to GovernanceChain, an accounting network and CityShare, a digital shopping/hospitality network for member cities. Among the more visible is Wanchain, a Chinese nonprofit that’s figuring out to securely connect separate smart contracts, each with its own blockchain, a pivotal step in supporting a currency-agnostic global financial network. Interestingly, Wanchain’s technology is developed in China; the company’s U.S. headquarters is in Austin.

One of the best parts of these presentations is listening to company execs say, “I don’t know,” and “We’ll have to wait and see” — something I hear very often.  But I suppose that’s the beauty of a working with a nascent technology.

Privacy is implicit in the design

Speaking of wait-and-see, someone asked about blockchain’s impact on GDPR, the  European Union’s toughened privacy requirements known as the General Data Protection Rules. With the compliance deadline looming next month, that too is a wait-and-see. But since transactions are permanent, transparent and traceable, the blockchain ledger eliminates the need for centralized control. The integrity of the information is inherent in the software design.

A peek at a mobile citizenry in a digital world 

Today, 10% of the world’s GDP is in block chain. But it’s not all business. In the public sector, tiny Estonia has fashioned itself what the New Yorker magazine labelled a digital republic. Its citizens are free to live and work wherever they please while continuing to  vote, maintain their health, pay taxes using digital IDs.

Curious? Here in Austin, check out the:

World Spins series spotlights thought leaders on the cusp of disruption

I wanted to let you know about a project I’m working on with the World Affairs Council.  Its best described as a salon series showcasing some of the forces re-shaping the world we think we know — climate change, blockchain technology, the shift of global power from military to technological supremacy.  Our new series “The World Spins,”  will bring  people at the forefront of issues that are re-shaping the world we live in:  climate change, national security, blockchain technology, China and innovation. I’m thrilled to have these brilliant people — thought leaders, participants – not observers — share their time with us.  If you’re in Austin, please join us!

NATIONAL SECURITY & CLIMATE CHANGE, Dr. Joshua Busby, an associate professor,

Dr. Joshua Busby, associate professor, LBJ School of Public Affairs, University of Texas at Austin

Military leaders accept climate change as a major risk to our national security. Do we have a policy? Internationally recognized expert Dr. Josh Busby dives into a thorny issue.

the LBJ School of Public Affairs, University of Texas at Austin, has been deeply involved in climate change policy since 2008. He participated in the discussions around Paris Accord, as well as their follow-on sessions, the next scheduled to take place in Poland later this year, as well as managing multi-million dollar grants for the Dept. of Defense. Quick update:  President Trump announced the United States’ intention to withdraw last December.  Former National Security Advisor H. R. McMaster recognized the relationship between the weather and security. He’s out, and former ambassador and Fox News analyst John Bolton is in.  What’s next?   April 12 at 6:30

 

BLOCKCHAIN, Pete Harris, founder of Lighthouse Partners, works with companies who are integrating blockchain technology into their business strategy. Talk about disruption, blockchain promises to dramatically reshape our financial, supply chain and trade relationships.  Think Walmart tracking the safety of sliced papaya from Central America to a store in Iowa. Pete, who consults internationally, is part of the axis of the blockchain

Pete Harris, Lighthouse Partners

Pete Harris, founder and president of Lighthouse Partner, has been talking blockchain and innovation since it was piloted on Wall Street.  

community in Austin, Texas, where there are over 70 start ups involved in commercializing this nascent technology into our financial, health care, food safety and transportation ecosystems. A nascent technology, the growing use of blockchain is overshadowed by its trendy subset, bitcoin.  But companies like IBM and Oracle are integrating it into the way their customers do business. Pete founded the hub of Austin’s blockchain innovation, the  Austin Blockchain Collective and chairs a monthly Blockchain for Business Meetup at the Capitol Factory which is free and open to all.   March 29 at 6:30

 

CHINA AND INNOVATION, David Firestein, is the founding director of the new China

David Firestein, Founding Executive Director, China Public Policy Center; Clinical Professor of Public Affairs

 David Firestein is shaping how a world-class university uses the resources and relationships of the (other) major world power. 

Public Policy Center at the LBJ School.  From his bio: Throughout his career, Firestein has played an active role advancing U.S.-China and U.S.-Asia trade. He has also produced path-breaking thought leadership, scholarship and Capitol Hill testimony on a range of topics, including U.S. arms sales to Taiwan, U.S.-China infrastructure investment cooperation, and the role of national exceptionalism as a driver of major international conflict today. Firestein is native Austinite who speaks Mandarin at near-native level (hard to imagine in a Texan) and has published a book on what else – country music and diplomacy. May 22 at 6:30

 

 

 

If you’re in town, please join us!  All sessions are held at the historic Neill-Cochran House  where you can park right behind the building for free — speaking of a changing world.

Can tech companies do the right thing — and still make money?

Did you know Google Feud’s #1 response to the phrase, “My friend is addicted to ____” is  “phone.” But as technology continues to permeate our lives, a lot of tech companies would plug in “collecting your personal information” instead.

A few weeks ago a friend mentioned that she’s closeted her Alexa after getting a call from a vendor offering her a great price on tickets to a concert featuring country music superstar Brad Paisley.  This following a conversation among family members the day before about that very concert. They happened to be standing next to a kitchen counter where Alexa sat. Was she listening?  Who knows.

Alexa

Good deeds? Amazon’s Alexa will even donate to your favorite charity.

Unlike the Europeans who’ve been quick to cry foul, we Americans remain confused and oddly offended when we discover (if we discover) our information has been sold and used without our permission. There is no constitutional right to privacy.  In the 1970’s, the Federal Trade Commission was charged with protecting and regulating privacy rights, but the FTC has hesitated to move decisively.

Succeeding and staying ahead is a struggle for any company, particularly small tech companies.  Long ago, I took a job on the frontier of the New Economy when a venture-funded start-up hired me to roll out their personalization offering, a service that would help large brick-and-mortar retailers boost their online  loyalty (and sales) by tailoring web views to shoppers’ traits — gender, geography and shopping habits. It was a great customer service idea, one that has evolved to the point that the Zappos we admire  haunt us for days to come.

 

At the time, we jumped into the thick of it. It was an opportunistic, defensive strategy. We formed a privacy advisory council, met with Congressional representatives,  influencers and media. In 2000, we joined and participated in the FTC’s Advisory Committee on Online Access and Security.  The offering would ask people to opt in, rather than automatically including them in invisible information gathering.  But we were never able to sell a product, and the company folded 18 months later.  We were small, but if you’re big and want (or need) to feed investors and stakeholders, the temptation to step over the line to get ahead is going to be even greater. It gets hard to even see the line when you’re in the rush of generating and executing great ideas.

We did all the right things in those early days, but we ultimately failed because customers expect companies to deliver value — innovation — first.  Privacy is generally an afterthought. Amazon, Facebook and Google knew this from the get-go.

Postscript:  The Washington Post reports that the FTC has asked Facebook, whose entire business model seems to be built on selling users’ data,  to appear and an expanding Congressional probe is including Google and Twitter. Should be interesting.

Revisiting “Be Nice”: #BeNice2.0

In late July of 2017, I pushed my way into un-air conditioned warehouse-turned performance space to see an eccentric program called “Sixty by 60,” a series of 60 spoken, danced, mimed, sung one-minute performances produced by our much-loved, no-longer-local, disruptive arts nonprofit, Fusebox.

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Two performers wait to perform at “Sixty by 60.”  Sixty artistic souls expressed themselves for 60 seconds — without air conditioning.

The piece I remember most vividly featured a young African-American woman wearing a white t-shirt that read in bold, black letters, “Be Nice.”  A small woman, standing in the middle of the stage, she invited the 200 of sweating her sweating audience to pick up the white t-shirts she’d placed on their chairs and wave them over head, joining her in shouting “Be Nice!” to loud music.

Her minute landed lightly with her worn-out audience, as we shouted and laughed and clapped, and as the year passed, I realize how profound her message was, how many notes she struck.

I’m assuming the artist — why didn’t I get her name? — knew the allusion to the iconic New Orleans R&B queen Irma Thomas’ waving her white handkerchief as a sign to her audience to put their backfields in motion and acknowledge black woman power. 2017 was the year that even the most delusional among us had to recognize that all bets are off in terms of social, business and political discourse. This was not news to black women.  On more than one occasion, when the fearlessly talented Thomas invited her to  wave a white handkerchief, they also waved Confederate flags.

But 2017 brought us a new president, Travis Kalanick, Harvey Weinstein, shootings by and of policemen, fake news, children gunned down in churches, and more.  There is a lot of material to work with during 2018.

Though if it were up to me, a woman raised with the same words, I would make it BeNice2.0 to make it clear they no longer mean, “Don’t ruffle feathers, don’t offend, don’t speak up.”  We’re done with that, having discovered that it yields its flip side: anger, resentment, alienation, hurt feelings, etc.  We don’t need enemies. We need collaborators, supporters, friends, critics who are willing to listen.

The other thing I like about BeNice2.0 is that it takes us beyond “be kind,” unquestionably a necessary and admirable life rule.  To me, BeNice2.0, suggests a more active, engaging stance. Ask for what you need, point out unfair behavior, propose better approaches. Be active; #BeNice2.0

 

These amazing times and their cost

I fought my way through Friday night traffic to see my friend Shiva’s daughter perform in their Christmas play, “A Play in a Manger.”  I expected Mary, Joseph and a few shepherds.  What I saw was an hour-long rock-and-roll production built around a plot line of “bigger is not better.”  Mary and Joseph were supplanted by a production manager and a worried production crew and cast, some 20 kids in all.

Everybody got a speaking part, reaching up to the standing microphones like little gold fish getting their supper.).  Shaylee, whose family is from Iran, added what I learned later was an improvised dance number for her part.  The epilogue was this:  “Christmas is not about Walmart or Saks. ipads or iphones.”  That is, it’s not about stuff, because stuff costs a lot of money.

I thought about this when I stopped into my local Wal-Mart for socks and was astounded to find all of the cashiers were gone, erased.  In their place were scanners, waiting for a credit (or debit) card. When I asked the attendant where those workers — mostly women, mostly African-American, mostly over 40 — I got a shrug.

According Fortune, citing a McKinsey Global Institute report released in November, “between 400 million and 800 million workers around the world could be displaced by automation by 2030.”  By comparison, the 2016 population of Texas was 27.36 million.  Think about that — that’s 15 Texas’.

Most affected will be jobs that involve collecting and processing data – everything from accounting to fast food.  The report predicts the pace of displacement will be unprecedented, concluding  “There are few precedents in which societies have successfully retrained such large numbers of people.”

In a recent column, David Brooks had some suggestions for lawmakers to consider, a list that targets practical but oftentimes insurmountable barriers like making it easier for people to:

  • Get to work
  • Get a license
  • Enter fast-growing professions like health care
  • As ex-offenders, navigate the application process

It’s painful to experience the season as one of “haves” and “have nots,”  and easy to turn away we dash through the holiday fully armed.  But here’s hoping each of us has an opportunity to pause and reflect, not just on how very lucky we are, but how we can help those who are less so, navigate these times.