About Chrysanthemum

Why Chrysanthemum? The flower is a global citizen that adapts readily to wherever it lands to get the job done. In Italy it honors death. In Japan, royalty. In Texas, football. The chrysanthemum can stay in the background as filler, or it can stand alone and be a showstopper. Can you think of a better avatar?

At Chrysanthemum, we work to widen the lens, often just by paying attention to seemingly insignificant events. Given focus and attention, the insignificant becomes a lesson.

If you’d like to share your thoughts, please send us a note.

Raye Elizabeth Ward


Combine one part Sherlock Holmes and one part mixologist. Add two parts band conductor, and you get a sense of Raye. She founded her strategic marketing communications firm, Chrysanthemum, after returning to Austin, her home town, following 15 years in New York. Want to know more? Go here.


Editorial Assistant

A native Texan and adventuress, on break after a long day.

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