About Chrysanthemum

Helping scientific and technical companies engage customers, attract supporters and convert critics

Why Chrysanthemum? The flower is a global citizen that adapts readily to wherever it lands to get the job done. In Italy it honors death. In Japan, royalty. In Texas, football. The chrysanthemum can stay in the background as filler, or it can stand alone and be a showstopper. Can you think of a better avatar?

We mix art with science to create stories for our clients that engage, educate and convert. That means telling the human backstory, paying attention to the details and connecting the dots to produce a compelling argument. Given focus and attention, a well-managed story and an engaged team transform lookers into long-term customers.

If you’d like to share your thoughts, please send us a note.

Raye Elizabeth Ward


Combine one part Sherlock Holmes and one part mixologist. Add two parts band conductor, and you get a sense of Raye. She founded her strategic marketing communications firm, Chrysanthemum, after returning to Austin, her home town, following 15 years in New York. Want to know more? Go here.


Editorial Assistant

A native Texan and adventuress, on break after a long day.

Want to learn more about us?