Revisiting “Be Nice”: #BeNice2.0

A young performer challenges me to build alliances, broaden my associations with people who are not like me; to be active in pushing for change.

In late July of 2017, I pushed my way into an airless warehouse-turned performance space to be part of an enthusiastic audience for this year’s “Sixty by 60,” the annual fundraiser for the Fusebox Festival, a not-to-be-missed series of glorious international art, dance, opera and all-round inventiveness that happens every Spring in Austin, Texas. For free.

Fusebox’s 60×60 gives performers 60 seconds to say what they want to say.

The piece I remember most vividly featured a young African-American woman wearing a white t-shirt that read in bold, black letters, “Be Nice.”  A small woman, standing in the middle of the stage, she invited the 200 of sweating her sweating audience to pick up the white t-shirts she’d placed on their chairs and wave them over head, joining her in shouting “Be Nice!” to loud music.

The reference to the iconic New Orleans R&B queen Irma Thomas’ white handkerchief was there: Put your backfield in motion, even when your audience waves Confederate flags.

But 2017 brought us a new president, Travis Kalanick, Harvey Weinstein, shootings by and of policemen, fake news, children gunned down in churches, and more.  There is a lot of material to work with during 2018.

Though if it were up to me, a woman raised with the same words, I would make it BeNice2.0 to make it clear we’re done with the old “nice at a price.” We don’t need enemies. We need collaborators, supporters, friends, critics who are willing to listen.

The other thing I like about BeNice2.0 is that it takes us beyond “be kind,” unquestionably a necessary and admirable life rule.  To me, BeNice2.0, suggests a more active, engaging stance. Ask for what you need, point out unfair behavior, propose better approaches. Be active; #BeNice2.0

Author: Chrysanthemum Marketing

Combine one part Sherlock Holmes and one part mixologist. Add two parts band leader, and you get a sense of Raye's skillset. Raye founded her strategic marketing firm, Chrysanthemum, after returning to her home town of Austin after 15 years in New York City. Why Chrysanthemum? The flower is a global citizen. It can be whatever it needs to be in that particularly situation. In Italy, it signifies death; in Japan, royalty. In Texas, it's football. It can be showstopper or a filler, whatever is required. It's a resilient, versatile bloom.