Revisiting “Be Nice”: #BeNice2.0

A young performer challenges me to build alliances, broaden my associations with people who are not like me; to be active in pushing for change.

In late July of 2017, I pushed my way into an airless warehouse-turned performance space to be part of an enthusiastic audience for this year’s “Sixty by 60,” the annual fundraiser for the Fusebox Festival, a not-to-be-missed series of glorious international art, dance, opera and all-round inventiveness that happens every Spring in Austin, Texas. For free.

Fusebox’s 60×60 gives performers 60 seconds to say what they want to say.

The piece I remember most vividly featured a young African-American woman wearing a white t-shirt that read in bold, black letters, “Be Nice.”  A small woman, standing in the middle of the stage, she invited the 200 of sweating her sweating audience to pick up the white t-shirts she’d placed on their chairs and wave them over head, joining her in shouting “Be Nice!” to loud music.

The reference to the iconic New Orleans R&B queen Irma Thomas’ white handkerchief was there: Put your backfield in motion, even when your audience waves Confederate flags.

But 2017 brought us a new president, Travis Kalanick, Harvey Weinstein, shootings by and of policemen, fake news, children gunned down in churches, and more.  There is a lot of material to work with during 2018.

Though if it were up to me, a woman raised with the same words, I would make it BeNice2.0 to make it clear we’re done with the old “nice at a price.” We don’t need enemies. We need collaborators, supporters, friends, critics who are willing to listen.

The other thing I like about BeNice2.0 is that it takes us beyond “be kind,” unquestionably a necessary and admirable life rule.  To me, BeNice2.0, suggests a more active, engaging stance. Ask for what you need, point out unfair behavior, propose better approaches. Be active; #BeNice2.0

Author: Chrysanthemum Marketing

Raye Elizabeth Ward is a marketing strategist and creative problem solver who helps scientific and technical organizations tell a story that shows how their vision improves people’s lives. Whether in launching a brand, overcoming a marketing or challenge, or in working through a major business transition, Raye takes an innovative approach to building and delivering a consistent, compelling message.

%d bloggers like this: