Who Put Brussel Sprouts in Every Shopping Basket?

What I want to know is this:  Who engineered the comeback of brussel sprouts?  Did I miss the tweets?  Because the humble vegetable of my childhood, grey and waterlogged, has morphed into a supply side challenge.

Was it Mark Bittman and those classy NYT spreads?  Some trendy chef in upper New York state, or even here in what was once a comfortably populist ATX (Tex Mex or a steak, anyone?)?

There’s been no humiliating name change (bruss?), as prunes have had to endure (dried plums?).  They look the same:  little cabbages, hard and round.  No labor-saving innovations;  still a somewhat tedious process that requires a colander, trimming, cutting, and unless you’re a roaster, a two-step cooking process.

They still, sauces and marinades aside, taste (and smell) like cabbages.

Was there a blog?  A reality show (an island, 20-somethings, a case of brussel sprouts and lots of conflict?)  Opeds?

Did Dr. Oz endorse them for their digestive qualities?  Was it the source-agnostic but ever-purist French?

Where is the marketing team?  I want to meet them.

Author: Chrysanthemum Marketing

Raye Elizabeth Ward is a marketing strategist and creative problem solver who helps scientific and technical organizations tell a story that shows how their vision improves people’s lives. Whether in launching a brand, overcoming a marketing or challenge, or in working through a major business transition, Raye takes an innovative approach to building and delivering a consistent, compelling message. View all posts by Chrysanthemum Marketing