Beyond Work Hard/Play Hard: Building a Resilient Culture

The most surprising aspect of a SXSW Interactive workshop on corporate culture was how few people showed up and participated.  “Beyond Ping Pong Tables: Building Better Companies” was by far the best discussion of that behavioral petri-dish we call culture I’ve ever attended.  Led by a fascinating leadership trio, it condensed experience from the nonprofit, Wall Street, entrepreneurial and corporate worlds:

  • Jessica Lawrence, executive director of the New York Tech Meetup
  • Rasanth Das, co-founder, Bhakti Center (and former Wall Street banker)
  • Vipin Goyal, founder and CEO, SideTour (and former McKinsey consultant)

    More than work hard/play hard:  Culture is a major success factor. Be intentional in cultivating it.
    Culture is a major organizational success factor. Be intentional in cultivating it.

The takeaway:  Each of us is a culture cop. Culture is everybody’s business. . Our values model our behavior, which shapes our culture.  It starts with the CEO, but everybody else is part of the  check and balance.

All too often this becomes a cult of CEO’s personality.  Vibrant organizations understand this and intentionally transform this misplaced focus on externals into an organization-wide investment in the values that shape people’s behavior.

Casual cultures break down under pressure, as do dysfunctional ones.  I’ve learned this the hard way first, as a veteran of IBM’s implosion in the 90’s, during the start up bust of the early 2000’s and again with a small agency.  Warning:  Disintegrating cultures are very painful and lead to their own form of PTSD.  Practical tips from Lawrence, Das and Goyal:

Hire for culture over competence; ask candidates:

            • What books are you reading?
            • What was the last thing you googled?
            • What do you watch on TV/movies?

Think of the employee handbook as an articulation of corporate culture:

  • Considering a new job?  Ask to read the handbook.
  • Check for vacation guidelines, maternity/paternity leave, and gauge it against your values
  • How does the physical space allow for interaction, concentration or lack of both?  Does it offer multiple functional spaces?  Common spaces for accidental intersections?

The hardest:  Spend time talking about culture. It may be your biggest success factor:

  • Sacred cow bbq, where people list their nonnegotiables on post-its, prioritize and distill them into a list of values.
  • Write a corporate obituary, what do you want customers, employees to remember?

Food for thought – and action.

 

 

Author: Chrysanthemum Marketing

Combine one part Sherlock Holmes and one part mixologist. Add two parts band leader, and you get a sense of Raye's skillset. Raye founded her strategic marketing firm, Chrysanthemum, after returning to her home town of Austin after 15 years in New York City. Why Chrysanthemum? The flower is a global citizen. It can be whatever it needs to be in that particularly situation. In Italy, it signifies death; in Japan, royalty. In Texas, it's football. It can be showstopper or a filler, whatever is required. It's a resilient, versatile bloom.

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