Combine one part Sherlock Holmes and one part mixologist. Add two parts band leader, and you get a sense of Raye's skillset. Raye founded her strategic marketing firm, Chrysanthemum, after returning to her home town of Austin after 15 years in New York City.
Why Chrysanthemum? The flower is a global citizen. It can be whatever it needs to be in that particularly situation. In Italy, it signifies death; in Japan, royalty. In Texas, it's football. It can be showstopper or a filler, whatever is required. It's a resilient, versatile bloom.
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