Category Archives: energy

Skills are Our Best Renewable Strategy

I recently went to the IBM Amplify conference, which was built around IBM’s cognitive offering, Watson. It was, of course, all about knowledge and skills. Although technology majored, human skills were also a theme, and I raced around trying to keep up.

Girls who code and more

IBM Chairman Ginni Rometty closed her keynote by recognizing three young women from California who excelled in IBM P-Tech six-year high school schools, offering those lucky students jobs as IBM interns.  Skills were visible through partners:  CoffeeBean and its Soical-ID, BlueSky CloudCommerce, Bridge Solutions, Lightwell fulfillment. Rocket Fuel, and SapientRazorfish — all driving, extending, the cognitive technology into their respective sectors.

IBM has deep experience in getting the right skill sets from its people, and Marc Benioff of Salesforce was there to represent a new generation of companies that underscore the value-add of ongoing training and education.

Business and jobs policy 

Benioff — an innovation evangelist — referenced a meeting he and Rometty (among others) recently attended with President Trump:

“I want to thank all the business leaders that have joined us to discuss a subject that’s very important to me: Training our workforce for the 21st century, especially in respect to manufacturing jobs,” CNN quotes Trump as having said during that meeting. “Here in the United States, companies have created revolutionary high tech and online courses.”

More to come in this area, no doubt.

H-1B visa applications out tomorrow

H-1B visa applications are due out tomorrow. The U.S. Citizenship and Immigration Services announced quotas will remain the same despite proposed changes, and some 85,000 applications will be available to tech companies. In the past, the visas have primarily been gone to professionals from India for IT jobs, and although data shows there has been a small impact on tech sectors wages, overall the program has demonstrated it enhances innovation, lowers consumer prices and boosts company profits.

It’s good to know there’s a larger discussion on jobs and skills.  But in the end, each of us is responsible for keeping our own skills up-to-snuff, and making sure elected officials and our professional communities help in any and all ways they can.  Skills are the best renewable strategy we have.  None of us should be sitting on our hands (or laurels).

Weighing the Trans-Pacific Partnership on a Larger Scale

Two statistics alone — that 96 percent of the world’s consumers and 80 percent of the world’s purchasing power are outside the United States — should insure our attention is riveted on the first of President Obama’s signature trade deals, the Trans-Pacific Partnership (TPP), as it bobs before an un-receptive Congress in a lame-duck year.

 

charlesrivkin

Ambassador Charles Rivkin, the State Department’s assistant secretary of Bureau of Economic and Business Affairs

This week TPP evangelist Charles Rivkin was in town to talk about the state of the deal and its benefit to the small businesses and tech startups that make up 95% of Austin’s economy. Ambassador Rivkin is no empty suit. His blue-chip credentials in technology, entertainment and business include negotiating the $1B sale of the Jim Henson company. A self-effacing speaker, he cited a nickname, “Don Quixote,” for promoting causes he believes in (like President Obama).

 

Trade is a complex topic that quickly becomes emotional. But Ambassador Rivkin did something interesting:  he inched the discussion out of the “what” category (jobs) and into another, more properly labeled “how.” Framing TPP as a once-in-a blue-moon opportunity to “raise the standards of international trade” — climate change, endangered species, human rights — while also touting the benefits to specific sectors of the economy. In technology, for example, TPP is the first trade deal to address intellectual property.

Windmill alert:  Watchdog groups like the Electronic Frontier Foundation and Public Citizen oppose the deal, which doesn’t go far enough for their respective publics. EFF in particular is worried the deal will hamper investigative journalism and openness while endangering privacy. Nobel Laureate and Columbia business professor Joseph Stiglitz, an advisor to Mrs. Clinton’s campaign, is also against it, pointing out that financial industry, as always it seems, gets off lightly, as do pharmaceuticals and big business in general.

But other voices support Ambassador Rivkin’s argument. The New York Times’ Nathaniel Popper’s nonlinear look at trade deals cites  TPP supporter David Autor (“China Shock”):

global-trade_paul-windle

Courtesy of Paul Windle, the New York Timescites TPP supporter David Autor (“China Shock”): TPP:

 

“The gains to the people who benefited are so enormous — they were destitute,m and now they were brought into the global middle class…The fact that there are adverse consequences in the United States should be taken seriously, but it doesn’t tilt the balance.”

In other words, trade can be seen as a tool to offset economic aid, or as Popper concludes, the benefits of trade have to be evaluated on both sides of the transaction.

Nobel Prize winner Paul Krugman is a bit pithier: “Politicians should be honest and realistic about trade, rather than taking cheap shots. Striking poses is easy; figuring out what we can and should do is a lot harder.”

Any way you cut it, I’m glad we have a savvy Don Quixote at work on TPP.

 

 

 

 

Trying a New Approach to Collaboration, Large and Small

When I think of horrific meeting experiences, my mind rewinds to a hands-on seminar I led years ago for Apple. The objective was to introduce teachers to Apple’s desktop. It was a group presentation with auditorium-style seating and keyboards for participants to use in conjunction with the talk. About 10 minutes into my sch-peel, a tiny grandmotherly-looking woman stood up and said to the group: “We’re not idiots. Why do we have to listen to this person, let’s just do this!”  And away they went, clicking happily along in utter chaos. That was point my boss walked in. Needless to say it was an interesting debrief.

meeting

The 20th century approach to informing, educating and convincing a group of people. 

I thought about that woman this week during a Liberating Structures workshop led by Keith McCandless (who wrote the book) and Anna Jackson who spearheads an LS meetup group here in Austin. Is there a better way to inform, collaborate, teach and motivate a group of people?  I’m a newbie but I’d say the tools they introduced me to are the best I’ve seen so far. I can see how they could work in all kinds of organizations. The idea is to tweak the feng shui of group interactions – topic, space, pacing, participation – and deploy a set of tools that better focus and distribute the conversation among the people who matter.

liberated meeting

Are there more possibilities here? Bigger group, more leaders. See the 1-2-4-All tool.  

You can read more on the Liberating Structures website. It lists all the tools and gives you a menu of when/how to apply them.

Since I haven’t applied it yet, the results are theoretical. But hey, if it works for The World Bank and The Gates Foundation, I’m all in. I’m intrigued about seeing how the tools would work cross-culturally, in situations where some of the participants are remote (there’s a technology conversation) and when selling one’s ideas to executives.

More to come.  I only wish I, like Merlin, could live backwards: Just think how I could have helped and gained from that woman who was so frustrated and anxious to learn so long ago.  I hope she’s running a company somewhere.

 

 

Stuck in a Habit: Is Predictive Adaptation Possible?

Editor’s Note:  I was thinking about this post in terms of a session on Predictive Adaptation I sat in on last month. Dr. Liz Alexander moderated. She is considering a book on the subject which boils down to:

Can we stay tuned in enough to adapt prior to a change in our marketplace?

As the shelf life of companies grows shorter and shorter, the ability to adapt is on the short list of survival strategies. How do we cultivate it? One way is to not be stuck in our habits.

I’m a tea drinker, I have a teapot with an infuser, numerous immersion devices and a cabinet stuffed full of teas – black, herbal, medicinal, green. When I drank coffee, it was the same scenario, with different props. My freezer was full of Peets’ (now, alas, part of Starbucks) Major Dickinson blend and my cabinet, coffee brewers — drip, stovetop, percolator, French and Italian press – you get the drift.

Habits can lock us into rigid ways of thinking and doing.

Habits can lock us into rigid ways of thinking and doing. The solution?  Try something new.

Two weeks ago I ran out of tea. I reordered in a such a panic that I used an old address.  My tea — a special blend I’d grown to depend on to get me out of the door in the morning — never arrived. The tea blender refused to fix the delivery snafu.  So I didn’t reorder.

That’s how one habit (getting in a snit when things didn’t go my way) forced me to re-evaluate another (my tea drinking compulsions).  I was forced to rethink that morning ritual. Now I’m brewing tea bags (Choice) I buy at the grocery store.  I don’t enjoy my tea nearly as much, but it’s saving me time. Unintended consequence:  I’m actually getting to work on time.

Habits can be helpful, but they can also lock us into position. I’ve noticed that whatever it is hoard is a habit – wine, ice cream, tea, coffee, graham crackers. In the same way, my response to the tea blender was a habit — he chided me about my carelessness, I felt like a bad child, and I didn’t want anything more to do with him.  Other habits I’ve flagged since my tea disruption:

  • Who I greet in the morning
  • Where I walk the dog
  • What I do with my spare time
  • Who I telephone to spend time with
  • How I think about my abilities (and shortcomings)
  • The books I read
  • How I view people with ideas that are different from mine

A search on “habits” took my to former Googler Matt Cutts’ Ted Talk, “Try Something New for 30 Days.” (Editorial note:  Why is the guys can look like slobs and the women have to look like they’re ready for the Academy Awards?)  Regardless, I’ve resolved, for at least 30 days (when Choice tea bags will probably already be my new habit), not to reorder tea.  We’ll see what happens.

Who knows what I’ll discover.

 

 

 

A Marketer’s Lessons from Brexit

Ever failed to gain support for a smart, admirable product or campaign that seemed like a no-brainer?  Something like conserving water?  Attracting technical talent? Remote storage (until it became the “cloud”)?  Saving for retirement?

So it was with Brexit, a seeming no-brainer turned on its head by lackluster messaging, a failure to get voters to the polls and a strong political environment.

1. “Want to Make Sure No One Listens? Deliver a Boring Message

“One of the things that went terribly wrong with those who were campaigning for Remain was to find a passionate way to defend the European Union,” the English historian, commentator and Columbia University professor Simon Schama, told NPR when the vote to leave the European Union was announced.  “The point of the European Union was to be dull and boring rather than violent and aggressive and bellicose, which it have been for most of its history,”

A successful real estate saleswoman once told me that people buy by emotion, not reason. For Britons, the message of peace, protection and prosperity was drowned out a strong wave of  nationalism stoked by fears of uncontrolled immigration a remote central bureaucracy.   Emotion ruled.

2.  Apply the “what’s in it for me” (WIIFM) test

“A slogan and a message must be aspirational — either give people hope things will get better or that the bad stuff will stop — both, said Ruth Sherman, a political communications analyst, told The New York Times.  “I remember thinking when I first saw [one of Hillary Clinton’s taglines], ‘I’m with her’ — when I saw it, [I thought] ‘Really?’ It’s not my job to be with her. She should be with me.”

The message also has to be strong enough to move people to action. Although 75% of  British 18-29 year olds voted to remain in the EU, these voters did not turn out in sufficient numbers to make a difference in the final result.  And showing up, as Woody Allen reminds us, is 80% of success.

3.  Pay attention

Be it data, news reports or eating lunch with the troops, it’s important to keep you finger on pulse. The ‘Remain’ camp’s ‘Stronger Together’ slogan “failed to ‘personalize, individualize or humanize their campaign,” Frank Luntz, an expert on political messaging told The New York Times.  “The problem with the concept of ‘together’ is that it promotes groupthink…We are in an age of individual action, not collective responsibility.”

4.  We are doing business in an increasingly protectionist environment.

I hope by now you’ve read GE Chairman Jeff Immelt’s graduation speech to NYU’s Stern School of Business.)  Every company is on its own, he warns as “globalization is being attacked as never before. In the face of a protectionist global environment, companies must navigate the world on their own,” he said. “We must level the playing field, without government engagement.”

5.  Yes, it can happen.  Have a plan

The quote I remember most from my first interview with Fred Schmidt of the Capitol Factory was, “Only the economists and realists are planning.”  Everyone thought it was a done deal: Britain would stay in the EU.  Today, United States’ seventh largest trading partner is paralyzed, rocked by what could never happen.

Pay special attention, technology companies.  As Immelt reminds us, the Internet has connected us, but it has not created jobs. Many are questioning the value of globalization and business interests as “elite” and subject to distrust. Stay informed and participate. Organizations like the American Electronics Assoc., the Global Entrepreneurship Summit, many of which cluster around universities, educate elected officials and lobby business interests.  Be active, there is strength in common interest.

 

 

 

 

SXSW Interactive: Can design change the way we think about healthcare delivery?

Can we use the creativity and rigors of the design process to change how we deliver health care?  After a week of SXSW Interactive, I’d say yes, it makes sense and certainly couldn’t hurt. After over a decade seeing two parents through the Kafka-esque twists and turns of the health care system, I consider the American approach to delivering medical (and elder-) care on par with Chinese water torture, only more expensive.

Pauline van Dongen's solar-paneled dress prompts us to re-examine why we wear clothing. Why not apply that same thinking to health care?

Pauline van Dongen’s solar-paneled dress prompts us to re-examine why we wear clothing. Why not apply that same thinking to health care?

Here in Austin, The University of Texas announced a radical-sounding partnership between the Dell Medical School and The University of Texas Dept. of Art called The Design Institute for Health. The newly-formed group, led by two veterans from IDEO, the design firm famous for its longstanding relationship with Apple, are part of a push to figure out how to deliver community-based health care funded based on the “value it creates.”  The medical school’s charismatic dean, Dr. Clay Johnston, is inviting hospitals, doctors, nonprofits and the community as a whole to help re-think what the farm animals in the movie “Babe called “the way things are.”  I can’t imagine many things more challenging, or exciting.

If you have any doubts about the mind-unleashing power of design, I refer you to Paola Antonelli’s SXSW keynote, “Curious Bridges: How Designers Grow the Future.”  Antonelli, the curator of architecture for the Museum of Modern Art, guides us through a series of examples of design that provokes us to re-think the “way things are.”  Examples include a belt that simulates menstruation (to, one presumes, produce empathy in the opposite sex) and wearable clothing made with 3D printers that simulates the body’s movement created by Pauline van Dongen, who wore a sweater made of flattened solar cells during her session later that day. Think about it, technology-based clothing that’s comfortable, practical and adaptable.

Design was the subtext of a fascinating but sparsely-attended talk by Eric Topol’s called “Democratizing Health Care.” Here is a doctor, researcher and (I have to assume) AMA member, who understands that people want healthcare to be simple, affordable and effective. After opening his talk by citing medication errors as the fourth cause of death in the United States, Topol showed a portfolio of on-demand tools — a wrist band to detect seizures, an app to measure arrhythmia, or using a smartphone to digitize the heart — technology moving at the pace of Moore’s Law to troubleshoot, coordinate and identify illness — without causing the patient to go broke or die.  I don’t think any of the devices Dr. Topol showed were ready for prime time, but they they — or improved versions — will be, and they will advance the revolution.

Why not?  If we can cast off stilettos and create sympathy for PMS, why not re-think health care as a human service for real people?

Appreciate the process

I am firmly convinced there are no straight lines. The goal may be clear – a speech, successful meeting, signed contract — but the path rarely maps with the project plan. A colleague once told me she kept on course by reminding herself to enjoy the process.  These days, I try hard to apply that formula to both my work and my life.

There are no straight lines in life or in work. (Photo courtesy of pimpmycom.com)

There are no straight lines in life or in work. (Photo courtesy of pimpmycom.com)

A friend whose long career includes a Fulbright at age 67, assignments on four continents, a tenured professorship and a close network of fascinating friends told me recently that he realizes now that he was just “stumbling along,” working hard, yes, but seizing opportunities and accepting setbacks as they appeared.

Another term for “stumbling along” might be innovation. A client of mine sells small-batch Irish whiskey, and as I listened to one of his distillers talk about merging technology (containers, process) with the centuries-old tradition of whiskey making, I thought, “no straight lines, ” rather a series of trials with error and the occasional stellar success. How many times have we heard the homily: many of life’s failures are people who did not realize how close they were to success when they gave up.

As much as I think I would like a “happily ever after” plot line, admittedly, it’s been the bumps in the road that have taught me the most and made the trip interesting.  I certainly didn’t plan to take a career hiatus in my 50’s to care for my parents, but I did, dialing back my professional activities and focusing on managing their finances, medical care and stops at more “care continuums” than I care to count.  It didn’t make me rich, but it gave me a sense of compassion that I never would have gained in the corporate world.

Remembering this, I remind myself not to panic if the plane is cancelled or a stray dog appears on the doorstep just as the project is due. It’ll be okay; there are no straight lines.