Category: International

Semiconductors, China and Us

A friend observed that Elon Musk is remaking Central Texas with companies that bore (rock), move (electric trucks), launch (space ships), and link (your brain). And yes, it seems that the South African native opted for this most business-friendly of states over progressive California.

He’s not alone.

South Korea’s Samsung is negotiating a $17 billion expansion of its existing fabrication plant, or fab, Samsung Austin Semiconductor. The new fab will make logic chips, a more profitable product than the memory chips its made here for the past 25 years, and expand the company’s foundry business. Perhaps most important, it will do all of this closer to its U.S. customers.

With a national unemployment rate flirting with 8%, semiconductor manufacturing jobs pay about twice those in the rest of the manufacturing sector, feeding those middle rungs of the pay scale ladder where the middle class lives (or would like to live). Samsung’s new fab, for example, is expected create 1,900 jobs that pay an initial average annual wage of $66,254.

Semiconductors: Technology’s anchor store

Semiconductors, or microchips, are the technology food chain’s anchor store, the building blocks for advanced technologies that will run our factories, manage our cities, develop and deliver our medicine, re-shape education and the workplace, and keep us safe.

Semiconductors are the tiny chips that serve as the brains behind your toaster, your smartphone, all the way to fighter jets and in the very near future, they will serve as the brains behind the innovations of tomorrow such as 5G, quantum computing and artificial intelligence.

U.S. Representative Michael McCaul, ranking member, Foreign Affairs Commitee and Chair, China Task Force

Today about 90% of high-volume, leading-edge integrated circuit production in this made-in-America industry takes place in East Asia –Taiwan, South Korea and the People’s Republic of China. Although the United States remains the market leader in worldwide sales, the pandemic and a testy relationship with China have shaken both U.S. dominance and its confidence in the complicated, globalized supply chain and foreign markets those sales rely on.

There’s always a bit of machismo in dominating an industry, but also a real recognition that the ready availability of semiconductors is essential to both to national security and the future of America’s role in technology. Like sensible parents, microchip companies and policy makers want to bring some of that production closer to home. Of course there is a price to pay. According to the Boston Consulting Group, it will take $50 billion provided over 20 years to raise the United States from its #4 slot to #2 in domestic manufacturing production. Twenty billion will keep us at #4. By way of comparison, China is investing $170 billion in semiconductor independence.

About that global supply chain

The federal government has nurtured the semiconductor industry since its inception. The last time a foreign threat to U.S. dominance appeared, it bankrolled an industry consortium called SEMATECH right here in Austin. To underscore the importance of its mission, members installed no one less than the co-inventor of the microchip as chief executive.

There are those that ague against adopting anything akin to an industrial policy, but consider how integral semiconductors are to the drones, weapon systems and monitoring devices central to our national defense. Then consider the panicked workarounds that would be needed should supplies be disrupted. As if those risk scenarios aren’t enough, the biggest hack in U.S. history, also made here in Austin, was discovered in late December after months of burrowing undetected into the workings of both the public or private sectors. The 2020 Solar Winds Breach was a supply chain hack, perhaps through software maintained in Eastern Europe.

A time for enlightened partnerships

The semiconductor industry has shown a remarkable ability to develop ways to collaborate on common problems. SEMATECH skirted proprietary intellectual property issues and settled on a strategy of solving common manufacturing problems that would result in more efficient, effective manufacturing processes.

Not that supply chain concerns are restricted to the United States. Europe doesn’t want to depend on the United States or Asia. China doesn’t want to depend on the United States, and South Korea doesn’t want to depend on Japan, which doesn’t want to depend on South Korea. So depending on how you look at it, the field is ripe for geopolitical gamesmanship – and enlightened alliances.

As Samsung negotiates its plans in Austin, Taiwan-based TSMC is breaking ground on a $12 billion fab in Phoenix. Both Taiwan and South Korea are U.S. allies; both live in dangerous neighborhoods; both are manufacturing powerhouses, hosting respectively 36 and 24 operating fabs. In addition to its Austin fab, Samsung has six fabs in China and is reportedly repatriating its semiconductor supply chain. It closed its China-based smartphone factories in 2019 over intellectual property concerns.

Semiconductors are the tip of the iceberg.

The federal government is doing its part in maintaining a robust tech sector, its battles with Big Tech aside, passing the 2021 National Defense Authorization Act, thanks to the efforts of Congressman McCaul (R-Tx) and Doris Matsui (D-Ca) in the House, working with Senators John Cornyn (R-Tx) and Mark Warner (D-Va). The NDAA, which still needs to funded by Congress, provides incentives, grants and credits research and development and domestic fab construction.

But semiconductors are only the first rung of a technology food chain that creates industries that in turn create jobs, opportunities and living wages for real people and their kids. With geopolitical gamesmanship the name of the game these days, it’s a good time to look ahead, learn from not only the past and “our most serious competitor.”

Allies and immigrants: We get the job done

Which brings us back to Elon Musk.

Musk’s relationship with China transformed Tesla into a stock market darling and Musk into the world’s richest man. Tesla is a case study in using the anchor store concept to build supply chains. The all-important batteries that power Tesla EVs are made locally by Chinese manufacturers not the Tesla battery factory in Reno, Nevada. The romance may not last, but there’s a lot to learn from it.

Does Elon Musk answer to anyone? Turns out, the answer is yes. Take a look at the language Tesla used in response to the Chinese regulators inquiring about quality issues. In a filing, the company “sincerely accepted the guidance of government departments,” and “deeply reflected on shortcomings.” That’s a far cry from Musk’s belittling the SEC as the “Shortseller Enrichment Commission,” or telling U.S. auto regulators its rules are “anachronistic,” or attacking California health care officials as “unelected and ignorant.” Pretty clear where the power lies these days.

Alan Murray, CEO Daily, Fortune
Tesla’s Gigafactory in Shanghai, built in record time with $1.4 billion low-cost Chinese loan and a $1.6 billion infusion when Covid-19 hit. The factory uses locally-made batteries rather than those from its U.S. plant, building and strengthening the Chinese supply chain for EVs. (photo/dw.com)

A Prayer on September 11

Today, my memories of September 11, 2001, when the world froze and I stood paralyzed as images of people jumping from the Towers repeated and repeated and repeated, are mixed up with memories of other days when time stopped — the deaths of each of my parents, my brother, selling off my dad’s cattle, days that closed one chapter of my life and initiated another, whether I knew it or not.

In the past, I watched landscaping crews saw limbs off of trees where birds were nesting in the spring and early summer. I thought I knew how those hysterical creatures felt as their homes and offspring tumbled to the ground. But 2020 has shown me I didn’t, I couldn’t, watching safely from the ground.

Today, I see images of cataclysm on a Biblical scale — the California fires and melting ice caps, human-induced tragedies, unintended consequences of — let’s call a spade a spade — our greed and ambition. I think of the lives destroyed and the unimaginable suffering of those beautiful lands and the wildlife trapped by fast-moving flames and melting ice.

None of us knows what will follow. Have we learned from our mistakes? I wish I could say, “Yes, absolutely!” But that’s yet to be seen.

Chung Sung-Jun/Getty Images

So here, on this day, I’m offering a prayer that we rise above our prejudice, greed and hate to preserve what we love and somehow figure out how to move together into a future that honors our best selves.

Communicating During a Crisis

Six takeaways from the U.S. response to the Covid-19 pandemic

In a crisis, nothing is more important — aside from saving lives — than clear, consistent communication. Our present crisis, the Covid-19 pandemic — offers some vivid lessons in Crisis Communications 101.

(1) Take responsibility. Have a plan. Trust is everything.

Leadership, leadership, leadership. At the helm of crisis management is a trusted, credible leader supported by a project team with a designated spokesperson and a group of experts germane to addressing situation, each with a clearly-defined role. This team is the source — through multiple channels — of clear, consistent messaging and regular updates.

(2) Deliver the facts clearly, accurately, and on a regular schedule. (Do not lie, obfuscate or bluster.)

A crisis is not the time to wing it. Don’t lie or offer false reassurance. I understand the pressure to deny the reality of a bad situation. But in the end all is revealed, and it’s just not worth it.

We’ve been blessed in Dr. Anthony Fauci, the director of the National Health Institute’s National Institute of Allergy and Infectious Diseases, who has the credentials (2008 Presidential of Freedom for his work with HIV/AIDS) and credibility to steer a rational response and call a spade a spade.

Brene Brown reminds us that we are at our worst when we’re in fear. Address the why/who/what/when to lessen isolation. Help communities figure out how to care for those who don’t have the money, mobility or transportation to prepare. Consider how to give people opportunities to help, despite social distancing. Despite an uptick in first-time gun sales, you probably don’t need an AR-15.

A dedicated website. If Google is developing it, that’s great, because a central repository of accurate information is pivotal.

Microscopic view of Coronavirus, a pathogen that attacks the respiratory tract. Analysis and test, experimentation. Sars. 3d render (Getty Images 1200706447)

(3) Stay out of the forecasting business.

Fact: No one knows the future. Set realistic expectations based on the information on hand and leave prognostication to soothsayers. They have disclaimers.

No vaccine or treatment exists for Covid-19. It takes 18-24 months to develop a vaccine for an unknown virus such as the one that causes the disease. The timeline is mandated by federal law which regulates the licensing of vaccines which require a series of clinical trials, animal and human. Here’s an interesting take from Dr. Jason McLellan, a scientist at the University of Texas who has been studying coronaviruses for years, and is working on a Covid-19 vaccine.

Given our proven lack of forecasting abilities, setting a deadline for the end of a crisis, particularly as it unfolds, opens the door to panic and blame.

(4) Use clearly-defined terms.

Hats off to Wired for a clear explanation of the pandemic’s terminology. Coronavirus refers to a family of viruses; SARS-CoV-2 is the name of the germ that causes the disease, and Covid-19 is the disease itself. Coronaviruses are so-called because the germs that cause the disease latch onto cells in a circular formation, like a crown or corona (see the image, above).

(5) Set clear guidelines and explain why.

At heart, we’re all children. We need rules. So give us clear guidelines, tell us why, and enforce them. That way, we know how to respond. The guardrails are in place.

Covid-19 differs from other coronaviruses in that its more contagious. With no vaccine in place, curtailing the virus’ spread is step one. If this means curfews, tell us and make it a national rule. We’ll adapt. Voluntary compliance is rarely effective. If you doubt this, check your neighbor’s (or maybe your) recycling bin. You’ll find the definition of “clean glass, paper and a very limited range of plastics” is far broader than you could have imagined.

(6) Remind people what’s most important.

Our culture is built on community. That’s how we earn a living, worship and create family and community bonds. And therein lies the biggest hurdle (and lesson) of Covid-19. I have no doubt that how we respond will define us for the foreseeable future. There are some really interesting things happening virtually which I’m exploring and will write about in a future blog.

Let’s learn our lessons well. My take: Give us accurate information. Deliver it consistently, through sources that we can trust. That way, we can follow the rules, take care of our neighbors and the vulnerable. And remember to take care of the environment because ultimately, that’s what we depend on.

Meetings Aren’t Getting You Where You Want to Go? Try Something New

Are you getting the most out of the time you’re spending in meetings? Try Liberating Structures, a set of tools that cultivates a focused purpose and broad participation.

I thrive on early mornings but shun early-morning meetings. For me, morning is thinking time. Even summoning the power of speech before 9 am takes an effort. Nevertheless on Valentine’s Day, I led a group from the Women Communicators of Austin in dismantling their usual way of doing things to try a different approach.

Juggling bowls of oatmeal and cinnamon rolls, we took the bull by the horns and experimented with Liberating Structures, a set of collaborative tools that focuses shared participation on an articulated purpose. In this experiment, the purpose of the meeting was the answer to a question: “What is keeping you from doing what you want to do?”

Never start a meeting without a clear purpose. Here, Monique Correon, WCA Careers Over Coffee coordinator, focus on how we can get the results we want.

Harnessing the collective problem solver

Most people approach meetings the way they do weddings and funerals: This is how we do it, making the results predictable. According to the Harvard Business Review, 90% of the people at your last meeting are daydreaming. Seventy-three percent are doing other work. If you care about your time and productivity, it’s a problem.

But we are social creatures; shared ideas and approaches are our secret sauce, the can of spinach Popeye pops open to defeat his arch-nemesis, Brutus. When we harness the meeting format, those shared ideas are transformed into what the New York Times columnist David Brooks recently described as “gatherings” where:

“…traits (like): open-mindedness, flexibility, listening skills, team-building skills and basic human warmth. In this saga, leaders are measured by their ability to expand relationships, not wall them off.”

Too blue sky?  Maybe not.

Too much control or too little structure?

The answer to the meeting conundrum lies somewhere between fluidity and control, neither so tightly orchestrated the meeting’s structure sucks the spontaneity out of the discussion, nor so loose it degenerates into interminable chaos. Liberating Structures uses simple exercises based on 10 basic principles:

  • Never start without a clear purpose
  • Practice deep respect for people and local solutions
  • Include and unleash everyone (each person is given equal time)
  • Build trust as you go
  • Learn by failing forward
  • Practice self-discovery within a group
  • Amplify freedom and responsibility
  • Emphasize possibilities:  believe before you see
  • Invite creative destruction to make space for innovation
  • Engage in seriously playful curiosity

What we did: an early-morning example, with oatmeal:

The session began by establishing its purpose, why each of use was there. Because we were a diverse group with different roles and backgrounds, I made it a personal challenge, the answer to my question, “What is keeping you from doing what you want to do?

What followed was a series of linked exercises, each prompted by a question related to their challenge. Participants moved randomly around the room, sharing their challenge with others, deepening their understanding of its nature and sharing commonalities.

To rediscover forgotten resources and insights, each person worked alone, then sequentially with one and then three others, to share a personal success. Finally, we explored, individually and in small groups, what actions can be now to address the challenge. To respect everyone’s time, each exercise was timed.  

Liberating Structures builds trust and engagement by starting with small interactions and building to larger ones. Here, WCA President Jenny Magic (right) talks with Laura, a new member and new Austinite.

Failing forward

Monique Carreon, the meeting coordinator, a marketing manager at EOS, a tech startup that uses Agile methodology. Agile is terrific for software development, but it doesn’t solve the problem is giving each participant the opportunity to engage. Monique was completely engaged from our first conversation. We debriefed afterwards here’s what we’ll do differently next time:

  • Arrange the space for movement and flexibility:  This was my biggest oversight. Open space encourages engagement. Finding the room already set up with a single long table, I opted against dismantling it. More space would have made it easier to reconfigure the groups and maximize networking.  As a result, although the small groups were active, there was minimal overall group contribution.
  • Engage everyone equally:  I timed the small groups, but I did not time individual contributions. Had I done so, it would have equalized each person’s talk time and more fully encouraged listeners to talk.
  • Clarify and reinforce the meeting’s purpose: To be valuable, the discussion must tie back to the reason for the meeting. I didn’t brief latecomers and as a result, they were unable to participate fully.  

Nothing Ventured …

As WCA member, mentor and attention management expert Maura Nevel Thomas advises, “If you’re a leader, I encourage you to collaborate with other managers to take a fresh look at how you handle meetings.”

Liberating Structures is a living online collaborative. Over 30 structures are posted on the website, ready for application. If you have a virtual team, try using it with Zoom! for team meetings. Questions? There is a dedicated Slack channel. LS is used by the Gates Foundation, the World Bank, the U.S. Army, IBM, many nonprofits, and just maybe — you. Meetups and collaboratives are alive worldwide, so check it out:

Meetups in Austin, Texas; check for one in your area:

Room set up makes a big difference. Our interactions would have been more broadly distributed if the long table had been dismantled into smaller groupings. Even so, our approach got people thinking and talking about how to have better meetings.

Building the 5G Wall: What Do We Want to Become?

The Defense Innovation Board report on 5G is a warning that the U.S. is headed down a path of isolation that with disastrous economic and moral implications.

A super-fast national Internet exclusively for urban America? That’s the scenario that comes to mind in reading the Defense Innovation Board‘s report on 5G, the next generation of super-fast wireless communication. Written by technology’s A-List, it outlines a trajectory that separates cities from rural areas, the have’s from the have-not’s and the United States from the rest of the world in a “post-Western wireless ecosystem.”

“The leader in 5G stands to gain hundreds of billions of dollars in revenue over the next decade, with widespread job creation across the wireless technology sector. 5G has the potential to revolutionize other industries as well … The country that owns 5G will own many of these innovations and set standards for the rest of the world…

That country is currently not likely to be the United States.”

“The 5G Ecosystem: Risks & Opportunities for DoD,” Defense Innovation Board
(L to R) Mark Sirangelo, Milo Medin, Jennifer Pahlka, Eric Lander, Marne Levine, Eric Schmidt, J. Michael McQuade, Missy Cummings, Richard Murray, and Adam Grant. (DOD/Lisa Ferdinando)

Chaired by former Alphabet Chairman Eric Schmidt, the Board was commissioned by former Secretary of Defense Ash Carter to make recommendations to the Dept. of Defense on the next wave of innovation.

I recommend the 30-page document itself, but if you’re pressed for time, try Dr. Lee, Physic Genius’ more entertaining version though, disclosure, despite some inquiries, I have no idea who Dr. Lee is.

A technical approach that deepens divisions

In the United States, the Federal Communications Commission allocates the electromagnetic spectrum. Most current 5G development is in the “sub-6” range. But in the United States, the military owns that portion of the spectrum. So the FCC made a higher-band width known as “mmWave” available for commercial development, which is where Verizon and AT&T are developing their 5G offerings.

Courtesy of Policy Tracker

Only two other countries currently support mmWave for 5G. Both of these countries are now U.S. allies — Japan and South Korea — and both are using a dual strategy, developing both the sub-6 and mmWave ranges.

U.S. policy makers and suppliers hope mmWave will eventually become the global standard, but as the Defense Innovation Board report makes clear, it’s not a strategy to hang your hat on. MmWave transmissions are more powerful but shorter and blocked by solid barriers — walls, trees, even people. Providing comprehensive service will require what the report labels a “massive infrastructure build-out” ($$$). If and when that is successful, mmWave service may not be viable for rural areas, where reliable connectivity is a literally a lifeline.

Consider that despite diplomatic tensions with China, Canada recently signed a contract with Huawei to deliver 4G LTE to rural communities in the Arctic, remote areas of north-eastern Quebec and Newfoundland and Labrador and according to Huawei, some 25 communities in the largely Inuit areas of the Nunavut territory.

Own the IP; own the industry

No American company makes the base station equipment to transmit 5G signals. The United States owned the majority of 4G-related standards-essential patents. But today over one-third, (34%) of worldwide standards-essential patents for 5G technology are owned by Chinese companies, 15% by Huawei alone, according to Asia Nikkei News. South Korea is second, with over 25% of standard-essential patents.

That will make building the network infrastructure for autonomous cars or next generation factories more expensive for U.S. companies. But owning the intellectual property will reduce costs and accelerate China’s building the infrastructure of the future.

Courtesy of Nikkei Asian Review

Huawei has signed 50 contracts to provide next-generation 5G networks to 30 countries including Italy and the United Kingdom.

Courtesy of Nikkei Asian Review

We damn the consequences at our peril

Were the United States to decide to compete with the rest of the world, the Board’s report provides a timeline. Sharing the sub-6 spectrum will take five years, and the Board considers a sharing spectrum a viable alternative. Clearing the spectrum would take 10 years. This would get us to the starting gate — if the federal government were to open up the sub-6 range. And that’s a big “if” in this political environment.

“Damn the consequences!”

General George Patton

The consequences of isolation are immeasurable. Beyond the obvious — American competitiveness, jobs, standard of life, education, opportunity — connectivity is the root capability for solving every over-arching problem we face — climate change, income inequality, immigration, human rights.

I just finished reading Hyeonseo Lee‘s remarkable story of escaping from North Korea with her family. She’s paid a broker to get her mother and brother to South Korea when they are imprisoned in Laos. Here, she’s waiting to enter Laos to rescue them:

“About 20 people were waiting in line to have their passwords stamped. A few were backpacking white Westerners in high spirits. I looked at them with envy. They were inhabitants of that other universe, governed by laws, human rights and welcoming tourist boards. It was oblivious to the one I inhabited, of secret police, assumed IDs and low-life brokers.”

Hyeonseo Lee, The Girl with Seven Names

Laws, human rights and a high standard of living are part of a vulnerable legal and moral infrastructure. Protecting its integrity and viability requires an actionable connectivity policy and a cogent strategy. The Defense Innovation Board report is a warning salvo. We must make sure that it is heard.

The First Americans’ “Send Them Back,” Retold

“Send them back” is an echo from the first Americans, the Native Americans , whose Ghost Dances were the inspiration for Jeffrey Gibson’s stunning “This Is the Day” exhibit which challenges us to rethink our culture and traditions for a new time.

Walking through Jeffrey Gibson’s extraordinary installation, “This Is the Day,” you hear an echo: “Send them Back.”

Gibson, a gay Native American artist, draws inspiration from the Ghost Dance Movement of the 1890’s, a religious movement that united the Plains Indians in the hope their rituals would banish the white settlers and the U.S. government from their lands.

In one of America’s blackest moments, the tribes’ community terrified the U.S. Army. Fear trumped any better angels, and we are left with the massacre at Wounded Knee.

But this is not the story Gibson tells. He invites everyone to the party, mixing old trading post blankets with Biblical verses and lines from pop tunes. He moves us forward.

“Somehow the past has to situate itself within the present.”

Jeffrey Gibson

“This Is the Day” asks us to come up with a better ending to a story riddled with fear and racism.

A screenshot from Gibson’s video “I Was Here,” which follows Marcy, a trans Native American woman living on a reservation in Mississippi. Gibson follows her as she gets ready to go to work as a waitress in a casino. This still is a ties together a story of courage in the face of racism and prejudice.

Stories can conquer fear, you know. They can make the heart bigger.

Ben Okri

“This Is the Day” is at the Blanton Museum of Art in Austin, Texas through September, courtesy of Hamilton College’s Wellin Museum of Art. All the photographs are courtesy of Jeffrey Gibson and the Wellin Museum.

Business and Culture: Transatlantic Business Leaders Offer Advice, Wearing High Heels

Five business leaders walked onto the stage of the Texas-EU Summit to talk about managing transatlantic businesses. Two run European units based in the United States; two developed European units of U.S. practices; and one has done it all. Four wore stilettos.They didn’t have much time, and they had something to say. Not one wanted to be called out for her gender, and not one considered that remarkable.

This image has an empty alt attribute; its file name is 0.jpg
(L to R) Ana-Barbara Llorente, partner, Pendas International, moderator; Belen Marcos, president, Cintra US; Cristina Silingardi, Austin managing director, VCFO; Sharon Schweitzer, founder and principal, Access to Culture; and Liz Wiley, partner, Grable Martin Fulton PLLC and honorary consul of France

The hardest thing: Finding and keeping talent

Without question, the biggest challenge confronting a European company in the United States is finding and retaining talent. “Americans’ resumes look great, but you have to train them,” said Belen Marcos, president of Cintra US, one of the world’s largest private developers of infrastructure. Marcos, an engineer by training, noted that in Europe educational credentials are paramount. Americans job-hop more than European hires. They tend to specialize and resist working in areas outside their specialty.

“Europeans are generalists. They expect to do many different jobs.”

Belen Marcos, president, Cintra US

Navigating European statutory regulations

Disruptive business models challenge both business and cultural norms. Consider the vacation rentals that have turned many traditional neighborhoods into latchkey hotels. Cristina Silingardi, a Brazilian with deep finance experience, helped Austin-based HomeAway successfully navigate the sticky process of integrating acquisitions in both Spain and Brazil.

“Understand the statutory regulations before you do business … It went off without a hitch.”

Cristina Silingardi, Austin managing director, VCFO

“Contracts are part of the law in Europe,” said Liz Wiley, an attorney and partner, Grable Martin Fulton PLLC. who specializes in intellectual property.

“Very little if anything can be negotiated (in Europe). Expect negotiations to take much longer.”

Belen Marcos, president, Cintra US

Marcos knows a thing or two about the subject. Her company Cintra is part of the Spanish infrastructure provider Ferrovial. She and her team negotiate the construction and long-term management of roads, airports and concessions, many of which are public-private partnerships.

Belen Marcos (holding microphone), president of Cintra US, negotiates infrastructure contracts in Europe and the U.S.: “It takes longer in Europe because of statutory regulations.”

Codes vs. negotiation. Consider privacy.

Europe is not a monolith. Both EU and country-specific regulations come into play when determining who owns what. For example, “the EU has the General Data Protection Regulation (GDPR), but France has its own data protection authority, the CNIL, which handles GDPR complains and defends the French position with GDPR-related issues,” said Wiley

“The United States is not a code country,” commented Wiley, “We make our own deals.”

Liz Wiley, partner, Grable Martin Fulton PLLC

Wiley, whose practice includes both French and American startups, recommends first filing for U.S. patent protection, then filing in other countries to ward off infringements.

Soft skills matter

“When in doubt, err on the side of formality,” advises Wiley. And in the hurley-burley world of entrepreneurs, she recommends oral presentation training for cautious French startups that compete in the winner-take-all American pitch culture.

Sharon Schweitzer, principal, Access to Culture

Sharon Schweitzer’s company, Access to Culture, cross trains business people to be effective in other cultures. Recounting an incident where two older Czechs silenced their giggling younger colleagues with a steely glare, Schweitzer said the significance of a seemingly minor incident caught her by surprise.

But do high heels also matter?

The specter of political change is everywhere. Here too, dress is brand. This year’s Yellow Vest protests revealed the deep divide between France’s privileged class and rest of their country. As I’m writing this, on the other side of the world, young people in Hong Kong wear black and mourn a man in a yellow raincoat.

Remember Mark Zuckerberg’s testifying before Congress, stripped of his signature t-shirt and uncomfortable in a blue suit? Melania Trump in a white pussy-bow blouse and sky-high heels? Dress is political, and high heels stand unrivaled as a symbol of gender and power. Flip flops may reign in U.S. youth and tech enclaves, but search “business women” and you’ll find women in power in wearing heels — because they choose to.

In another culture where talent and a diverse work force weigh heavily on its future competitiveness, Japanese women unsuccessfully petitioned their government to ban gender-based dress codes (#KuToo), and specifically high heels. My guess is there’s another shoe to drop there.

In 1869, men in the Wyoming Territory needed wives. Politicians in Washington needed more voters in the Western territories. So Wyoming gave women the vote. John Morris wrote to a national magazine promoting women’s suffrage:

It is a fact that all great reforms take place, not where they are most needed, but in places where opposition is weakest; and then they spread.

John Morris, following the Wyoming Territory’s decision to give women the vote

“To be sustainable, change takes time,” Wiley noted. Would this panel have happened 30 years ago? 20? Maybe.

With that thought, I’m pulling out my high heels to wear sometime soon.

Hats off to Ana-Barbara Llorente and Pendas International, for sponsoring the panel, and the World Affairs Council of Austin for hosting.

Austin, Texas: A Case Study in Managing Competitive Crises

Austin, Texas, the site of the June 2019 CULCON Symposium on U.S.-Japan Collaboration was also the site of SEMATECH, a public-private partnership that modeled how to manage an international competitive crisis.

Three things are clear about the future: technology will determine competitiveness; talent comes in all colors, nationalities and genders; and the problems are too big, too complex to solve in isolation.

The annual CULCON Symposium on U.S.-Japan Collaboration was held in Austin last week, the site where 30 years ago a rallying cry of “make America great again,” created SEMATECH, now a model of how government, industry and academic institutions can work together to manage competitive crises.

Today Japan, nestled precariously between North Korea and China, is doing something similar, boosting its competitiveness in science and technology by expanding university-industry partnerships and building a more inclusive work force.

Who owns the future? The electromagnetic spectrum and 5G

Bursts of “make Japan great again” thinking punctuated the session. In what was apparently a last minute change to his presentation, cybersecurity expert Dr. Motohiro Tsuchiya, pointed out that the United States owns Japan’s electromagnetic spectrum, the highway for next-generation 5G mobile technology, the internet of things (IoT), as well as x-rays, gamma rays and radio waves.

The electromagnetic spectrum hosts 5G technology, which will improve the reliability and reach of mobile internet communication. Illustration/ Children’s Health Defense

Thirty years ago, who would have thought something called the “electromagnetic spectrum” would become so essential to a single country’s competitiveness? But 5G technology has vast implications for not just cellphone upgrades, but but for medicine, business and national security. Case in point: Russia recently signed an agreement to allow Huawei, a lightening rod in the U.S.-China trade war, to develop the country’s next-generation wireless network, but since the Russian military owns their electromagnetic spectrum, there could be blips in its implementation.

This world and then the next

Dr. Takashi Tanaka, an expert in machine learning at the University of Texas and like the other panelists a product of international collaboration, pointed out that rocket technology can also be applied to missiles, a critical capability for an island nation with testy neighbors.

Space technology extends scientific inquiry to national security. Illustration/Nikkei-Asian Review

Proprietary rights in space? Dr. Moriba Jah, an expert on Space Domain Awareness, brought up the ever-controversial Elon Musk’s launch of 60 Starlink satellites into the crowded night sky, the first of a proposed fleet of 12,000 designated to provide global internet coverage.

Funding and talent

Innovation is all about funding and talent, which implies a partnership between the public and private sectors. The U.S. Department of Defense’s Defense Advanced Research Projects Agency (DARPA) provided the seed money for SEMATECH. The National Science Foundation funds emerging sectors like artificial intelligence where American leadership is increasingly challenged. Japan, a global leader in robotics, is stepping up its investment in other sectors as well.

“Last year (2018), the Council for Science, Technology and Innovation, the government’s science advisory body, announced a 7% rise in spending on science and technology (to 3.84 trillion yen), after years of stagnant funding. The government is considering another 100 billion yen for the upcoming fiscal year to pay for exploratory research aimed at achieving what The Mainichi newspaper calls “moonshot” results. The government is on track to hit a goal of spending 1% of GDP on science and technology in higher education by 2020.”

David Swinbanks, Nature, Nature 567, S9-S11 (2019)

Talent is increasingly collaborative. The CULCON panelists referenced cultural barriers in Japanese universities that inhibit the collaboration, from silo-ed departments to paying research assistants. But then again, perhaps the group’s of Austin as a meeting site was significant. The city is a case history in how a single successful experiment in public-private collaboration, SEMATECH, spawned a vital tech hub that continues to attract jobs and talent.

Stumbling from failure to failure with no loss of enthusiasm

I shared Churchill’s quote with my seatmate, Mr. Naoyuki Agawa, who asked a bedrock question of Austin’s assistant city manager, Ray Arellano: What do you say to people who have failed? Mr. Agawa teaches American constitutional law at Doshisha University in Kyoto, following a long career practicing law in New York and Washington and a stint as Japan’s Minister for Public Affairs.

His point was well taken. Without role models, without examples, without encouragement and social and financial support, failure is a hopeless quagmire.

I said I could do it, and I did it

Mykaela Dunn, Brooke Owns Fellow, University of Texas at Austin. Photo/The Daily Texan

Eureka! Beamed into the panel discussion on space technology was a Texas success story. Mykaela Dunn, a native of tiny Stafford, Texas and a recent aerospace engineering graduate from the University of Texas, has just started her internship in the California-based Stealth Space Company, courtesy of a Brooke Owens fellowship. Dunn encouraged the audience to consider more than grade point averages (GPAs) in evaluating talent, mentioning that she had to remind herself to do the same.

Well done, Mykaela!

Do Tariffs Make Us More Competitive?

When is fear a valid reason for protectionism? At what point does openness become bad business and a national security concern? David Firestein, the executive director of the China Public Policy Center, stopped by the “World Spins” to remind us that relationships make the world go round, and punitive tariffs don’t win trade wars.

David Firestein dropped by last week’s “World Spins” session to reassure us that at about $1 trillion, give or take a few million, the U.S.-China trade relationship is too big to fail. But he had some thoughts on where we’re taking it.

Firestein‘s credentials in U.S.-China relations are wide and deep — the State Department, EastWest Institute, and now, president and CEO of the George H.W. Bush Foundation for U.S.-China Relations — in addition to his role in academia launching the LBJ School of Public Affairs’ China Public Policy Center.

Perceptions of growing authoritarianism

“China’s rising authoritarianism colors U.S. views in a profound way.”

David Firestein

The Uighur minority and the telecom giant Huawei are the poster children of American perceptions of China, prompting national security concerns that have underpinned both the administration’s trade narrative and domestic regulatory actions. On the heels of watching China use facial recognition software to persecute the Uighur and other Muslim minorities, San Francisco banned the technology. Last week those same concerns spread to Washington, bubbling up at the House Committee on Oversight and Reform.

Blacklisted by the administration, Huawei typifies China’s state-supported hybrid economy. The telecom giant sits on a deepening Maginot Line between the Internet of the East and that of the West, drawing a line between American interests and increasingly, everyone else’s.

“In public and private statements, American intelligence officials and telecommunications executives and experts have begun to concede that the United Sates will be operating in a world where Huawei and other Chinese telecom companies most likely control 40 percent to 60 percent of the networks over which business, diplomats, spies and citizens do business.”

David Sanger, The New York Times

There’s a silver lining for Big Tech. Nothing unites like a common enemy, and China has provided Qualcomm, Facebook, Google et. al. with a new “America First” narrative to relieve regulatory threats.

The missing quid pro quo

“China is vastly more closed to us than we are to them,” Firestein said. “When someone from China gets off a plane in San Francisco, they have immediate access to their email through WhatsApp. But an American landing in Beijing can’t access their Gmail.”

David Firestein

For an administration determined to deliver on its “America First” campaign promises, protecting America from China is a top priority. Vice President Mike Pence’s watermark speech at the Hudson Institute frames the U.S. response to Chinese “economic aggression.”

With China, all silk roads lead to intellectual property. In the absence of any Chinese quid pro quo to American openness, in 2018 the administration has expanded its powers to protect domestic technology from foreign investment. The Treasury Department’s Committee on Foreign Investment in the United States (CFIUS) began to block mergers and acquisitions considered a threat to national security. The Export Control Reform Act (ECRA) and the Foreign Investment Risk Review Modernization Act (FIRRMA) are charged with protecting tech sectors that map with its “Made in China 2025” strategy — advanced manufacturing, artificial intelligence, self-driving vehicles, semiconductors and telecommunications.

Applying worst-of-breed practices

Unintended consequences abound. The ban on Huawei network technology hits rural areas the hardest because the small network providers have to swap out cheaper Huawei equipment for more expensive offerings. And faced with its American supply chain being cut off, China will accelerate its build-your-own strategy, a trend that is already impacting U.S. tech companies’ stock prices.

Which brings us to where Firestein breaks rank. A trade strategy based almost exclusively on punitive tariffs has penalized American producers by eliminating lucrative markets, disrupted supply chains and cost consumers at check out.

“The United States is adopting “worst of breed” practices that are destructive to the economy … Our trade deficit with China is the largest good and services deficit dating back to 1776.”

David Firestein
https://www.marketwatch.com/story/heres-all-the-stuff-the-us-imports-from-china-thats-causing-a-huge-trade-deficit-2018-03-23

Nowhere is the cost of the trade war more obvious than in the agricultural sector. Last week at a “hats on” event, President Trump announced a $16 billion farm aid package in a robbing Peter to pay Paul strategy to offset farmers’ losses with taxpayers’ dollars.

Trump rolls out $16 billion in farm aid amid Democratic outrage over $64M meat bailout to ‘corrupt’ Brazilians
https://www.nydailynews.com/news/politics/ny-democrat-answers-trump-bailout-meatpacker-brazilian-20190523-ocqbh2tvb5eltlch47ulfykcxa-story.html

In fact, tariffs can make industries less competitive.

It breeds a kind of laziness here,” said Simon Lester, director of the Herbert A. Stiefel Center for Trade Policy Studies at the Cato Institute.  Tariffs are taxes on outside goods, so they inherently protect some U.S. businesses from foreign competition. “You don’t have to compete with the best in the world you can just relax you don’t have to work that hard and face any competition,” he says.

Marketplace, May 27, 2019

Despite the national security narrative, the relationship between China and the United States is not about military might. Certainly, the U.S. technology industry is rooted in federal defense funding, and the Department of Defense continues to fund innovation. But this is a 21st century struggle not a 20th century one. China’s goals are economic.

“Military interests are a function of power. China is building its military to define its power … But let me assure you, China has no interest in becoming the world’s policeman.”

David Firestein

Relationships make the world go round

The conversation closed with a reminder that relationships grease the wheels that make the world go round. Firestein brought up a flash point from his first few weeks in Austin when two U.S. Congressmen, a U.S. Senator, numerous professors and the University of Texas student newspaper protested an offer from the Confucius Institute to make a donation to the CPPC. Firestein noted, however, that the United States has similar practices, and that in the end:

“Relationship matters. We have to get it in sync.”

David Firestein

What does the future look like?

A year ago, Firestein cautioned that competing with China was like a no-holds barred cage fight in wrestling. China knows what it wants its future to look like. State control provides a longterm planning horizon. It has a clearly written industrial strategy, state funding and a non-interference strategy with its people. The United States operates from tweet to tweet. As for a strategy?

In the end, we’re going to have to step up and compete. China is not our enemy but it is our fiercest competitor.

David Firestein, in a May 2018 talk at the “World Spins”

In the not too distant future artificial intelligence, autonomous vehicles, advanced manufacturing, semiconductors, telecommunications will shape not just American competitiveness but what our world will become. Even the current administration, loathe to cooperate on much of anything, went so far as to endorse a set of international AI guidelines sketched out by the Organization for Economic Cooperation and Development. To echo a comment made by Senator Richard Burr at the University of Texas’ Fifth Annual Texas National Security Forum:

If we don’t create a framework for this technology, who will?

Senator Richard Burr, chairman, Senate Select Committee on Intelligence, Nov. 2018

Taking Care of Business as Titans Clash

Titanic trade clashes, Chimerica, Huawei,’s blacklisting, theft of intellectual property — oh my! As the trade war with China intensifies, Tyler Johnson’s “The Way of the “Laowai” reminds us that international business is an art; opportunity, a matter of perspective.

In the titanic trade clash between China and the United States, Tyler Johnson’s is a calm, sane voice. But then he is a businessman, and businessmen get things done. Johnson spent the go-go years between 2005 and 2015 growing Dell’s Asia-Pacific business. He saw the blossoming of Chimerica and now, on the cusp of what is starting to look like a nasty separation, reminds us there is an art to conducting business with another culture.

What he learned is the subject of a new book, The Way of the Laowai, a testimonial to taking a global perspective. (Laowai means outsider or alien in Mandarin.)

Take note, America: The self-selected attendees at Johnson’s “World Spins” talk were almost all Chinese. As one explained, “I want to learn how you think American companies should compete in China, from your perspective.

It’s complicated

The scale of the trade clash is enormous, and the stakes are high.

China is the world’s most populous country. Its breakneck development over recent decades has added hundreds of millions of consumers to the global marketplace while supplying a vast assemblage of low-cost goods… It is the source of roughly one-third of the world’s economic growth.

Peter S. Goodman, The New York Times

Separating business from policy is a sticky wicket, especially when two radically-different cultures have bound themselves so tightly together economically. As Li Yuan, the New York Times New New World correspondent wrote :

The two sides have plenty of reasons to distrust each other. The United States blames China for heavy job losses, theft of corporate secrets and cheating at the rules of global trade. China credits the hard work and sacrifices of its people for its success and sees the trade war as driven by American fears of a prosperous Chinese nation. (Photo/Doug Mills, The New York Times)

Li Yuan, The New York Times
Photo cohttps://www.nytimes.com/2019/05/14/business/us-china-tariffs.html
Photo courtesy of Doug Mills, The New York Times

But in the end, business is business, and sometimes getting things done requires a “whatever it takes” approach.

In China, government initiatives drive almost everything. It’s important to understand those initiatives and analyze how they figure into your business model. The more you understand what the government wants, the more likely you’ll be aligned …

Tyler Johnson

A laboratory for future innovation

Over the past 25 years, China has become what Oppenheimer Funds calls a “laboratory for future innovation” for U.S. companies. Big Tech-funded R&D centers place scientists from both countries side-by-side to crack breakthroughs in pivotal data-intensive areas including artificial intelligence and cloud computing. Microsoft Research Asia (MSRA) funds basic research in AI. Google opened an AI lab in Beijing and has a research alliance with Tencent on cloud services. Jeff Ding, a graduate student at Oxford and the force behind the China AI newsletter, is well worth following for a deeper understanding of cooperation between the two countries in R&D and technology (AI) commercialization.

But there are concerns. M.D. Anderson Cancer Center in Houston recently severed ties with three scientists over their ties to China and policy violations with research grants from the National Institute of Health. Writing in The New York Times, Mihir Zaveri noted that a report commissioned by the N.I.H. also mentioned that 39 percent of the Nobel Prizes in physics, chemistry and medicine won by Americans have gone to foreign-born scientists.

Data, ethics and national security

Research spawns innovation and ethical (cultural) concerns. The facial recognition technology that San Francisco banned out of fear it would be abused by the city’s police, is being used in some form by companies in China to save pigs from the devastating spread of untreatable African swine fever — and allegedly to suppress minority populations.

“Today’s battles are all about data, how you get it, who has access to it, and who you can share it … With 1.4 billion people (and limited enforcement of privacy laws), there is plenty of data in China.”

Tyler Johnson

Then there’s national security. At an intelligence forum sponsored by the University of Texas earlier this year, Sue Gordon, the principal deputy director of National Intelligence, acknowledged the reality of concerns over “dirty networks.”

“We have to figure out a world with diverse technology we can’t control.”

Sue Gordon, Principal Deputy Director of National Intelligence
Can a Chinese company, genetically tied to the government, become a global technology leader?

Huawei, the subject of Gordon’s reference to “dirty networks,” is a stunning case study in whether a Chinese company, genetically bound to its government, can thrive as a global technology company. Huawei has made it a point to develop an entrepreneurial culture based on best-of-breed Western business processes.

“Only by learning from them with all our humility can we defeat them one day.”

Ren Zhengfei, founder, Huawei, The Huawei Story

But its blacklisting by the Trump administration is having a trickle-down impact. Just yesterday, Reuters announced Google restrictions on Huawei customers’ purchases of its proprietary offerings, a move analysts expect will hit Huawei’s European business hard.

A big world full of opportunity

At the eye of this hurricane, The Way of the Laowai is a reminder that opportunity is a matter of perspective.

There are roughly 196 countries in the world and close to 800 billion people. That’s a lot to wrap your brain around. Each of these countries is complex in its own way … In every location you want to do business in, you need a grasp of these particulars. In each place, business needs to be conducted differently… The world is big and full of opportunities if you can keep your perceptions in place.

Tyler Johnson

As proof, Johnson proudly brought along his smart, confident 13-year old, Mandarin-speaking daughter Reese, a living demonstration of all there is to be gained from learning the ways of another country. Indeed, she corrected him several times.