Today, my memories of September 11, 2001, when the world froze and I stood paralyzed as images of people jumping from the Towers repeated and repeated and repeated, are mixed up with memories of other days when time stopped — the deaths of each of my parents, my brother, selling off my dad’s cattle, days that closed one chapter of my life and initiated another, whether I knew it or not.
In the past, I watched landscaping crews saw limbs off of trees where birds were nesting in the spring and early summer. I thought I knew how those hysterical creatures felt as their homes and offspring tumbled to the ground. But 2020 has shown me I didn’t, I couldn’t, watching safely from the ground.
Today, I see images of cataclysm on a Biblical scale — the California fires and melting ice caps, human-induced tragedies, unintended consequences of — let’s call a spade a spade — our greed and ambition. I think of the lives destroyed and the unimaginable suffering of those beautiful lands and the wildlife trapped by fast-moving flames and melting ice.
None of us knows what will follow. Have we learned from our mistakes? I wish I could say, “Yes, absolutely!” But that’s yet to be seen.
So here, on this day, I’m offering a prayer that we rise above our prejudice, greed and hate to preserve what we love and somehow figure out how to move together into a future that honors our best selves.
China welcomed Tesla’s EV manufacturing innovation and used it to build an EV supply chain. Where is America investing?
Del Valle, Texas, has made a bid for Tesla’s $1 billion electric truck Gigafactory, waiving some $46 million in property taxes over 10 years, with the county kicking in an additional $14 million.
Can you help us get an HEB?
Question from a Del Valle resident to Tesla representatives
The thing about economic development is that, in Texas at least, communities bid with the property taxes that pay for public health and kids’ educations. Del Valle, a stone’s throw from Austin and its Bergstrom International Airport, is chronically underserved. It has neither a permanent medical clinic nor a hospital. At a recent community meeting, a school board official’s question to Tesla representatives was, “Can you help us get an HEB?,” HEB being the the state’s flagship grocery store.
Innovation, riding the crest of Chinese investment
Any relationship is a risk. Not too long ago Tesla, in need of cash, made a similar gamble with China. Tesla agreed to pay $323 million a year in taxes, accept a $1.6 billion state loan, and source 30% of its parts locally (100% by the end 2020) to open a Gigafactory in Shanghai, the first foreign automobile company not required to share profits and technology with a local company.
The deal paid off handsomely. Tesla’s second-quarter earnings moved into the black, the stock’s value quadrupled to $1,790 per share, and Elon Musk’s personal wealth pushed past Warren Buffet’s.
But then Tesla fit neatly into the guiding principle of China’s “Made in China 2025” strategy: “innovation-driven, quality first, green development, structural optimization, and talent-based.” And since Tesla sources parts locally, China builds an in-country supply chain for manufacturing electric vehicles.
Looking for a mask? All roads lead to China
That’s EVs, now consider medical supplies. If you’re wondering why American doctors are re-using their masks, read Keith Bradsher’s reporting in The New York Times. In three years’ time, China has dominated the market in medical devices and supplies by investing heavily in companies that make those things and requiring hospitals to source locally. Bradsher, chief of the Times‘ Shanghai bureau, quotes an LA-based entrepreneur who decided to manufacture masks and hand sanitizer, only to discover the machines that make masks and the plastic bottles that dispense hand sanitizer are only made in China.
Investing in the future, locally
In the next 10 years, Deloitte and the Manufacturing Institute estimate U.S. manufacturers will be short some 2 million skilled manufacturing workers. The starting salary for an entry level Del Valle Gigafactory worker with a high school diploma would be $36,000, about 55% of a living wage in Austin. But those jobs could conceivably propel workers into more skilled, advanced manufacturing roles with double the salary, in a market market hungry for those skills.
To fill the pipeline, local Austin-based manufacturers and the Army Future Command are collaborating with the Austin Community College to build an advanced manufacturing incubator that would offer hands-on experience and apprenticeships. As an EV manufacturer, Tesla could play a major role in mentoring the community in those very sectors that matter so much to the Chinese government: “innovation-driven, quality first, green development, structural optimization, talent-based” manufacturing.
Some signs of investment at the federal level
These are important but local initiatives. The larger question is whether we as a country are learning anything from China’s passion for investing in the technologies that will shape the future — advanced manufacturing, artificial intelligence, 5G, semiconductors.
Take semiconductors, technology that beats at the heart of all things digital. The U.S. semiconductor supply chain is complex and global. Fabrication and assembly are mostly off shored. A bipartisan bill proposed this month would offer matching grants to chip manufacturers willing to build domestic fabs, a line item of some 20 billion for a state-of-the-art facility. Two of the bill’s sponsors are incumbent Texas’ politicians, both ranking members in their respective chambers and both up for re-election this year. In the Senate, John Cornyn (R-TX) is working with Mark Warner (D-VA), vice chair of the Senate Intelligence Committee; in the House, Michael McCaul (R-TX) is working with Doris Matsui (D-CA). China meanwhile, seeing the writing on the wall, is investing huge sums in building domestic semiconductor manufacturing capabilities. The jury is out on the feasiblity of such an initiative but then again, China is a country with a history of moving mountains.
Texas and Austin, of course, were once the site of the semiconductor consortium SEMATECH at a time when Japan threatened American dominance in that seminal industry. In the end, the state withdrew funding, SEMATECH moved north and is no more. So much for long-term vision.
In this mercurial world, it pays to pay attention, particularly to our own hubris. Texas has always been a destination for risk-takers. Hopefully we’ll take the right risks, and Del Valle will finally get its HEB.
An old book of Texas history, pulled from storage during the Covid-19 shutdown, reminds us of the optimism that marked the start of the 20th century, in stark contrast to our fears for the 21st.
A young activist writer living in Austin, Texas, is inspired by a charismatic politician. He writes a successful novel, secures a good job close to the halls of power and passionately supports liberal causes. A global crisis breaks out. He volunteers to help, is exposed to an untreatable virus, and dies at the age of 33.
The writer is Sinclair Moreland; the year, 1918. The virus was the so-called Spanish Flu. I pulled his book, The Noblest Roman, a tale of idealism in the face of corporate greed and political corruption, from a box I stored a decade ago in preparation for — now?
When Moreland wrote The Noblest Roman, the world must have seemed full of possibilities. The Spindletop gusher of 1901 remade the oil industry in the image of Texas. Progressives took the reins of power and used a tax on oil production to create the state’s educational and transportation systems. They battled big business, reformed the prisons and passed laws to protect food safety and regulate lobbying. They created the Texas State Historical Society where Moreland became the archivist.
The corporate villain of the time was Ohio-based Standard Oil, the first company to master both vertical and horizontal integration and own its supply chain. Feared and disliked by competitors for its questionable business practices, Standard Oil built a loyal consumer base by keeping its practices low. The company’s CEO, John D. Rockefeller was the world’s richest man. Sound familiar?
The year after Moreland published The Noblest Roman, The Supreme Court split Standard Oil into 34 separate companies, one of which became Exxon-Mobil. The stage was set for what The New York Times columnist Thomas Friedman calls “the next train coming down the tracks,” climate change.
So goes the arc of history. Last week, six new Guggenheim Fellows were announced. Among them is Jeff Goodell, who like Moreland, lives here in Austin. But while Moreland paints an ideal of political leadership, Goodell’s award-winning The Water Will Come mourns its absence in the face of rapidly-rising sea levels, and the inevitable associated destruction and mass migration.
And while Moreland’s subject was bounded by Oklahoma, Louisiana and New Mexico, Goodell’s is global, differentiated only by economic disparity and whether there is too much or not enough water.
“Nature is going to win. Nobody wins with water. Think about the Grand Canyon.”
In 1917, the year before his death in the flu pandemic, Moreland wrote a second book, The Texas Women’s Hall of Fame, dedicated to the women of Texas for whom “social caste has no place” and who maintain a “vital interest in … clean streets, better factory conditions, child and animal protection, higher moral standards, public health, social justice and decent government.” With that in mind, I pass on the brilliant Arundhati Roy’s thoughts for our preset time:
Historically, pandemics have forced humans to break with the past and imagine their world anew. This one is no different. It is a portal, a gateway between one world and the next. We can choose to walk through it, dragging the carcasses of our prejudice and hatred, our avarice, our data banks and dead ideas, our dead rivers and smoky skies behind us. Or we can walk through lightly, with little luggage, ready to imagine another world. And ready to fight for it.
There’s a continuum (and a conundrum) between the social distancing mandated by the coronavirus pandemic and the vitality of our communities. Ancient Athens and a Nazi concentration camp remind us how much we need each other.
Surrounded by my four walls, I’ve been thinking about ancient Athens, which for a single generation, from 454 to 430 B.C., erupted in pure genius. In a perfect storm of creative class-like action, its citizens founded the Western world. Our systems of government, science, philosophy, law, the arts and education are outgrowths of those 24 years.
Athenians valued civic life above all else. Rich and poor lived in similar kinds of housing and ate the same plain fare. People congregated: the rich mixed with the poor, foreigners were welcomed, eccentrics praised, and differences tolerated. The author Eric Weiner writes the condemned Socrates chose death over exile from his beloved Athens.
In time, what Weiner describes as a “creeping vanity” set in. The global city grew insular. The rich built big, showy houses. The streets became wider, the differences between the haves and the have nots, more glaring. Foreigners were shunned. Political divisions erupted. Athens went to war with Sparta. Farmland was destroyed. Tolerance dwindled.
In 430 B.C., a plague killed nearly two-thirds of this dense city’s population. One of its victims was the great Pericles, who had been censured in the city’s political upheaval. A series of despots and tyrants rose to power. After a brief period of peace, war resumed, and Athens was absorbed into Sparta. Some historians have postulated the plague was caused by the Ebola virus, a coronavirus.
The density conundrum
Years ago I visited the concentration camp Terezin outside of Prague. More than 150,000 Jews were sent to the camp; some 17,000 survived. I remember a guide commenting that the very act of crowding the Jews together so densely gave them the power of community. Artists, philosophers, musicians and scientists suffered alongside their fellows. There were no differences among them.
In 1944, the composer and conductor Rafael Schächter conducted a chorus of 150 prisoners singing Verdi’s massive “Requiem.” The performance was part of a Nazi propaganda initiative for a Red Cross inspection, and as chilling as the story is, I can’t help but wonder how much strength that beautiful project gave Schächter, his singers and their imprisoned audience.
The other thing I remember about visiting Terezin was a compulsion to leave as quickly as possible and never return, so vivid is the stamp imprinted by the place.
The need for foundations centered around people
We are not victims. We’ve ignored the Cassandras and their warning signals. We’ve pushed the natural world to a state of dry tinder and its inhabitants to homelessness, starvation and flea markets. There is a natural cycle to things, a cause and effect.
Will technology to save us? It will certainly help those who have the time and tools to use it, hopefully including both children and adults in need of a good education. It will continue to enrich those who create and dominate it. But, without guard rails, it will also drive us down the same path we’ve been on.
Dr. Vivek H. Murthy, a former surgeon general of the United States, has championed the role of happiness in health, including maintaining a vital social safety net. Quoted in a recent column on social distancing, he says:
“If we want to be a stronger, more resilient society, we have to focus on rebuilding foundations centered around people.”
Dr. Vivek H. Murthy, author and former surgeon general of the United States
If we learn anything from history, it’s that nothing lasts forever, and everything has its price. Oh, and leadership matters.
Everyone is talking about how things will be. How will they be? I have no idea. What I do know is that people are afraid, which makes them very hungry. Some also feel the need to explain why they’re not following the usual courtesies. Some observations made today, Day 7 of the pandemic:
A man scanning the empty aisles of our largest neighborhood grocery store, “I guess I better come early in the morning. They clear the shelves by afternoon.” Indeed, all the raisins are gone. Ditto the Goya beans, my favorite. Ah! I snag a box of golden raisins, pushed to the back of the bottom shelf. Who are “they,” I wonder, and where are “they” putting all of this food?
Pet food, fully stocked. Should I worry about the cats and dogs? My staple Earl Grey tea, all brands. Gone. And I thought I was surrounded by coffee drinkers.
The checker at the same grocery store. He’s about 18. I try to make him laugh by asking where all the groceries were going. I get a smile as he shakes his head. “I don’t know. Don’t they know things go bad?” Together we wonder when we’ll all settle down, perhaps to a very large shared meal with lots of beans and raisins.
A woman opening the door of the UPS Store with her elbow as I approach sheltered behind a 36-in by 36-in box (the lamp my sister has rejected which I couldn’t return to the store which had closed overnight from the day I called to see if they were open): “I’d open the door for you except for this coronavirus thing.” The door closes just as I reach it. I’m impressed that she explains her actions to me.
Is it time to shop online? Should I worry about the environmental implications of paying Amazon Prime $13/month to bring me tea and raisins instantaneously? What about all those young delivery people who have no health insurance? Perhaps a victory garden in the flower pots on my balcony would work.
Like Scarlet O’Hara, I vow to think about it, not tomorrow, but next week when I run out of greens.
Take care. Be safe, and yes, if at all possible, stay home.
Six takeaways from the U.S. response to the Covid-19 pandemic
In a crisis, nothing is more important — aside from saving lives — than clear, consistent communication. Our present crisis, the Covid-19 pandemic — offers some vivid lessons in Crisis Communications 101.
(1) Take responsibility. Have a plan. Trust is everything.
Leadership, leadership, leadership. At the helm of crisis management is a trusted, credible leader supported by a project team with a designated spokesperson and a group of experts germane to addressing situation, each with a clearly-defined role. This team is the source — through multiple channels — of clear, consistent messaging and regular updates.
(2) Deliver the facts clearly, accurately, and on a regular schedule. (Do not lie, obfuscate or bluster.)
A crisis is not the time to wing it. Don’t lie or offer false reassurance. I understand the pressure to deny the reality of a bad situation. But in the end all is revealed, and it’s just not worth it.
We’ve been blessed in Dr. Anthony Fauci, the director of the National Health Institute’s National Institute of Allergy and Infectious Diseases, who has the credentials (2008 Presidential of Freedom for his work with HIV/AIDS) and credibility to steer a rational response and call a spade a spade.
Brene Brown reminds us that we are at our worst when we’re in fear. Address the why/who/what/when to lessen isolation. Help communities figure out how to care for those who don’t have the money, mobility or transportation to prepare. Consider how to give people opportunities to help, despite social distancing. Despite an uptick in first-time gun sales, you probably don’t need an AR-15.
A dedicated website. If Google is developing it, that’s great, because a central repository of accurate information is pivotal.
(3) Stay out of the forecasting business.
Fact: No one knows the future. Set realistic expectations based on the information on hand and leave prognostication to soothsayers. They have disclaimers.
No vaccine or treatment exists for Covid-19. It takes 18-24 months to develop a vaccine for an unknown virus such as the one that causes the disease. The timeline is mandated by federal law which regulates the licensing of vaccines which require a series of clinical trials, animal and human. Here’s an interesting take from Dr. Jason McLellan, a scientist at the University of Texas who has been studying coronaviruses for years, and is working on a Covid-19 vaccine.
Given our proven lack of forecasting abilities, setting a deadline for the end of a crisis, particularly as it unfolds, opens the door to panic and blame.
(4) Use clearly-defined terms.
Hats off to Wired for a clear explanation of the pandemic’s terminology. Coronavirus refers to a family of viruses; SARS-CoV-2 is the name of the germ that causes the disease, and Covid-19 is the disease itself. Coronaviruses are so-called because the germs that cause the disease latch onto cells in a circular formation, like a crown or corona (see the image, above).
(5) Set clear guidelines and explain why.
At heart, we’re all children. We need rules. So give us clear guidelines, tell us why, and enforce them. That way, we know how to respond. The guardrails are in place.
Covid-19 differs from other coronaviruses in that its more contagious. With no vaccine in place, curtailing the virus’ spread is step one. If this means curfews, tell us and make it a national rule. We’ll adapt. Voluntary compliance is rarely effective. If you doubt this, check your neighbor’s (or maybe your) recycling bin. You’ll find the definition of “clean glass, paper and a very limited range of plastics” is far broader than you could have imagined.
(6) Remind people what’s most important.
Our culture is built on community. That’s how we earn a living, worship and create family and community bonds. And therein lies the biggest hurdle (and lesson) of Covid-19. I have no doubt that how we respond will define us for the foreseeable future. There are some really interesting things happening virtually which I’m exploring and will write about in a future blog.
Let’s learn our lessons well. My take: Give us accurate information. Deliver it consistently, through sources that we can trust. That way, we can follow the rules, take care of our neighbors and the vulnerable. And remember to take care of the environment because ultimately, that’s what we depend on.
The eagle is America’s canary in a coal mine: As global warming accelerates, the agencies in charge of managing its impacts on our health will no longer issue clear-cut guidelines to protect Americans from life-threatening pollution and habitat loss. Rather, the government has decided to take a case-by-case approach to protecting us, our land and the animals we share it with.
When you reach the mezzanine of the LBJ Presidential Library as I did recently, turn, and you find yourself dwarfed by an immense presidential seal. At its center is the bald eagle, the symbol of both the United States of America and the office of its president. The scale and power of that symbol take your breath away.
But the eagle, tagged as the Endangered Species Act’s greatest success story, has fallen out of favor. Our government has decided to measure its value on the open market and reward the highest bidder.
Monetizing the environment
Bald eagles live in trees along waterways where they can nest and fish. Wetlands, prized by developers and vulnerable to hurricanes, droughts, floods, effluence and all manner of disruptions, are rich, bio-diverse ecosystems the EPA compares to coral reefs and rain forests noting, “More than one-third of the United States’ threatened and endangered species live only in wetlands, and nearly half use wetlands at some point in their lives.”
Like global financial markets, habitats are finely balanced. We tip the balance when we just don’t know any better, which is why clear-cut rules are so important. Water transmutes from rain to groundwater, to wetlands, to streams, each vulnerable in itself and as part of an interdependent ecosystem. Like the DDT which decimated eagle populations 50 years ago, contaminants flow into streams, rivers and seep into wetlands, poisoning fish, animals and humans.
Declaring war against ourselves
The Environmental Protection Agency and the Department of the Interior, charged with protecting our air, water and eagles, have been busy. Among their tsunami of actions is the “modernization” of the 1973 Environmental Species Act. New rules replace the Act’s clear-cut guidelines with a case-by-case approach, inserting subjectivity into legal determinations of whether protection is warranted. If the agencies’ track record is any indication, the government has refused to act even when the science is clear, and its own scientists recommend protection.
Consider the pesticide chlorpyrifos, cited by the EPA as the “most used conventional insecticide” and its own staff scientists as “dangerous.” Chlorpyrifos is sprayed on 50 of the crops we eat (broccoli, anyone), animal feed. Plan to call Mosquito Sam to get rid of those mosquitos in your yard or on the golf course? Chances are Sam will use chlorpyrifos. The ear tags used to identify cattle in feed lots are treated with it, as are wooden fences. It travels into our homes via indoor bait traps and the produce we eat. It’s been found in carpets and on children’s toys. If studies on rats are any indication, it attacks the nervous system and can cause attention-deficit disorders and hyperactivity in children. It kills birds, bees and is absorbed into the tissues of fish and whatever eats them, just as the DDT decimated our eagles decades ago.
What is an eagle worth?
The government will use a mathematical model to weigh the value of monetizing its habitat by say, calculating projected logging revenue against preserving the trees where the eagles nest. The problem? Subjectivity. A July 2019 analysis by Jim Damicis of the economic development consultancy Camoin Assoc., predicts the logging industry will decline over the next five years “driven by a slowdown of housing construction from recent peaks and from increased foreign competition.” Where’s the money? More environmentally sustainable alternatives.
As for wetlands, critical to flood protection as well as wildlife preservation? How does our eagle compare with a new resort?
There will be a reckoning
Outside, the temperature tops 99 degrees. The creek outside my window has been dry for over two months. Maps of the American West are the color of dried blood from drought. Our children are suing our government for its refusal to take positive action on global warming, emboldened by a 16-year with the audacity to sail across the Atlantic and tell Congress to pay attention to the science, and act.
Standing there on the mezzanine of the LBJ Presidential Library, turn away from the eagle and face the opposite direction. Now you face President Johnson’s papers, bound in red. It’s the reckoning of one man’s efforts to fill what’s been called the most powerful office in the world. Johnson passed the Civil Rights Bill and passed Medicare and Medicaid into law. But he forfeited his legacy fighting a war against a perceived foreign threat.
The current administration is fighting a war against the air, land and water we depend on. There will be a reckoning.
The Defense Innovation Board report on 5G is a warning that the U.S. is headed down a path of isolation that with disastrous economic and moral implications.
A super-fast national Internet exclusively for urban America? That’s the scenario that comes to mind in reading the Defense Innovation Board‘s report on 5G, the next generation of super-fast wireless communication. Written by technology’s A-List, it outlines a trajectory that separates cities from rural areas, the have’s from the have-not’s and the United States from the rest of the world in a “post-Western wireless ecosystem.”
“The leader in 5G stands to gain hundreds of billions of dollars in revenue over the next decade, with widespread job creation across the wireless technology sector. 5G has the potential to revolutionize other industries as well … The country that owns 5G will own many of these innovations and set standards for the rest of the world…
That country is currently not likely to be the United States.”
“The 5G Ecosystem: Risks & Opportunities for DoD,” Defense Innovation Board
Chaired by former Alphabet Chairman Eric Schmidt, the Board was commissioned by former Secretary of Defense Ash Carter to make recommendations to the Dept. of Defense on the next wave of innovation.
I recommend the 30-page document itself, but if you’re pressed for time, try Dr. Lee, Physic Genius’ more entertaining version though, disclosure, despite some inquiries, I have no idea who Dr. Lee is.
A technical approach that deepens divisions
In the United States, the Federal Communications Commission allocates the electromagnetic spectrum. Most current 5G development is in the “sub-6” range. But in the United States, the military owns that portion of the spectrum. So the FCC made a higher-band width known as “mmWave” available for commercial development, which is where Verizon and AT&T are developing their 5G offerings.
Only two other countries currently support mmWave for 5G. Both of these countries are now U.S. allies — Japan and South Korea — and both are using a dual strategy, developing both the sub-6 and mmWave ranges.
U.S. policy makers and suppliers hope mmWave will eventually become the global standard, but as the Defense Innovation Board report makes clear, it’s not a strategy to hang your hat on. MmWave transmissions are more powerful but shorter and blocked by solid barriers — walls, trees, even people. Providing comprehensive service will require what the report labels a “massive infrastructure build-out” ($$$). If and when that is successful, mmWave service may not be viable for rural areas, where reliable connectivity is a literally a lifeline.
Consider that despite diplomatic tensions with China, Canada recently signed a contract with Huawei to deliver 4G LTE to rural communities in the Arctic, remote areas of north-eastern Quebec and Newfoundland and Labrador and according to Huawei, some 25 communities in the largely Inuit areas of the Nunavut territory.
Own the IP; own the industry
No American company makes the base station equipment to transmit 5G signals. The United States owned the majority of 4G-related standards-essential patents. But today over one-third, (34%) of worldwide standards-essential patents for 5G technology are owned by Chinese companies, 15% by Huawei alone, according to Asia Nikkei News. South Korea is second, with over 25% of standard-essential patents.
That will make building the network infrastructure for autonomous cars or next generation factories more expensive for U.S. companies. But owning the intellectual property will reduce costs and accelerate China’s building the infrastructure of the future.
Huawei has signed 50 contracts to provide next-generation 5G networks to 30 countries including Italy and the United Kingdom.
We damn the consequences at our peril
Were the United States to decide to compete with the rest of the world, the Board’s report provides a timeline. Sharing the sub-6 spectrum will take five years, and the Board considers a sharing spectrum a viable alternative. Clearing the spectrum would take 10 years. This would get us to the starting gate — if the federal government were to open up the sub-6 range. And that’s a big “if” in this political environment.
“Damn the consequences!”
General George Patton
The consequences of isolation are immeasurable. Beyond the obvious — American competitiveness, jobs, standard of life, education, opportunity — connectivity is the root capability for solving every over-arching problem we face — climate change, income inequality, immigration, human rights.
I just finished reading Hyeonseo Lee‘s remarkable story of escaping from North Korea with her family. She’s paid a broker to get her mother and brother to South Korea when they are imprisoned in Laos. Here, she’s waiting to enter Laos to rescue them:
“About 20 people were waiting in line to have their passwords stamped. A few were backpacking white Westerners in high spirits. I looked at them with envy. They were inhabitants of that other universe, governed by laws, human rights and welcoming tourist boards. It was oblivious to the one I inhabited, of secret police, assumed IDs and low-life brokers.”
Hyeonseo Lee, The Girl with Seven Names
Laws, human rights and a high standard of living are part of a vulnerable legal and moral infrastructure. Protecting its integrity and viability requires an actionable connectivity policy and a cogent strategy. The Defense Innovation Board report is a warning salvo. We must make sure that it is heard.
Five business leaders walked onto the stage of the Texas-EU Summit to talk about managing transatlantic businesses. Two run European units based in the United States; two developed European units of U.S. practices; and one has done it all. Four wore stilettos.They didn’t have much time, and they had something to say. Not one wanted to be called out for her gender, and not one considered that remarkable.
The hardest thing: Finding and keeping talent
Without question, the biggest challenge confronting a European company in the United States is finding and retaining talent. “Americans’ resumes look great, but you have to train them,” said Belen Marcos, president of Cintra US, one of the world’s largest private developers of infrastructure. Marcos, an engineer by training, noted that in Europe educational credentials are paramount. Americans job-hop more than European hires. They tend to specialize and resist working in areas outside their specialty.
“Europeans are generalists. They expect to do many different jobs.”
Belen Marcos, president, Cintra US
Navigating European statutory regulations
Disruptive business models challenge both business and cultural norms. Consider the vacation rentals that have turned many traditional neighborhoods into latchkey hotels. Cristina Silingardi, a Brazilian with deep finance experience, helped Austin-based HomeAway successfully navigate the sticky process of integrating acquisitions in both Spain and Brazil.
“Understand the statutory regulations before you do business … It went off without a hitch.”
“Contracts are part of the law in Europe,” said Liz Wiley, an attorney and partner, Grable Martin Fulton PLLC. who specializes in intellectual property.
“Very little if anything can be negotiated (in Europe). Expect negotiations to take much longer.”
Belen Marcos, president, Cintra US
Marcos knows a thing or two about the subject. Her company Cintra is part of the Spanish infrastructure provider Ferrovial. She and her team negotiate the construction and long-term management of roads, airports and concessions, many of which are public-private partnerships.
Codes vs. negotiation. Consider privacy.
Europe is not a monolith. Both EU and country-specific regulations come into play when determining who owns what. For example, “the EU has the General Data Protection Regulation (GDPR), but France has its own data protection authority, the CNIL, which handles GDPR complains and defends the French position with GDPR-related issues,” said Wiley
“The United States is not a code country,” commented Wiley, “We make our own deals.”
Liz Wiley, partner, Grable Martin Fulton PLLC
Wiley, whose practice includes both French and American startups, recommends first filing for U.S. patent protection, then filing in other countries to ward off infringements.
Soft skills matter
“When in doubt, err on the side of formality,” advises Wiley. And in the hurley-burley world of entrepreneurs, she recommends oral presentation training for cautious French startups that compete in the winner-take-all American pitch culture.
Sharon Schweitzer’s company, Access to Culture, cross trains business people to be effective in other cultures. Recounting an incident where two older Czechs silenced their giggling younger colleagues with a steely glare, Schweitzer said the significance of a seemingly minor incident caught her by surprise.
But do high heels also matter?
The specter of political change is everywhere. Here too, dress is brand. This year’s Yellow Vest protests revealed the deep divide between France’s privileged class and rest of their country. As I’m writing this, on the other side of the world, young people in Hong Kong wear black and mourn a man in a yellow raincoat.
Remember Mark Zuckerberg’s testifying before Congress, stripped of his signature t-shirt and uncomfortable in a blue suit? Melania Trump in a white pussy-bow blouse and sky-high heels? Dress is political, and high heels stand unrivaled as a symbol of gender and power. Flip flops may reign in U.S. youth and tech enclaves, but search “business women” and you’ll find women in power in wearing heels — because they choose to.
In another culture where talent and a diverse work force weigh heavily on its future competitiveness, Japanese women unsuccessfully petitioned their government to ban gender-based dress codes (#KuToo), and specifically high heels. My guess is there’s another shoe to drop there.
In 1869, men in the Wyoming Territory needed wives. Politicians in Washington needed more voters in the Western territories. So Wyoming gave women the vote. John Morris wrote to a national magazine promoting women’s suffrage:
It is a fact that all great reforms take place, not where they are most needed, but in places where opposition is weakest; and then they spread.
John Morris, following the Wyoming Territory’s decision to give women the vote
“To be sustainable, change takes time,” Wiley noted. Would this panel have happened 30 years ago? 20? Maybe.
With that thought, I’m pulling out my high heels to wear sometime soon.
Hats off to Ana-Barbara Llorente and Pendas International, for sponsoring the panel, and the World Affairs Council of Austin for hosting.
Austin, Texas, the site of the June 2019 CULCON Symposium on U.S.-Japan Collaboration was also the site of SEMATECH, a public-private partnership that modeled how to manage an international competitive crisis.
Three things are clear about the future: technology will determine competitiveness; talent comes in all colors, nationalities and genders; and the problems are too big, too complex to solve in isolation.
The annual CULCON Symposium on U.S.-Japan Collaboration was held in Austin last week, the site where 30 years ago a rallying cry of “make America great again,” created SEMATECH, now a model of how government, industry and academic institutions can work together to manage competitive crises.
Today Japan, nestled precariously between North Korea and China, is doing something similar, boosting its competitiveness in science and technology by expanding university-industry partnerships and building a more inclusive work force.
Who owns the future? The electromagnetic spectrumand 5G
Bursts of “make Japan great again” thinking punctuated the session. In what was apparently a last minute change to his presentation, cybersecurity expert Dr. Motohiro Tsuchiya, pointed out that the United States owns Japan’s electromagnetic spectrum, the highway for next-generation 5G mobile technology, the internet of things (IoT), as well as x-rays, gamma rays and radio waves.
Thirty years ago, who would have thought something called the “electromagnetic spectrum” would become so essential to a single country’s competitiveness? But 5G technology has vast implications for not just cellphone upgrades, but but for medicine, business and national security. Case in point: Russia recently signed an agreement to allow Huawei, a lightening rod in the U.S.-China trade war, to develop the country’s next-generation wireless network, but since the Russian military owns their electromagnetic spectrum, there could be blips in its implementation.
This world and then the next
Dr. Takashi Tanaka, an expert in machine learning at the University of Texas and like the other panelists a product of international collaboration, pointed out that rocket technology can also be applied to missiles, a critical capability for an island nation with testy neighbors.
Proprietary rights in space? Dr. Moriba Jah, an expert on Space Domain Awareness, brought up the ever-controversial Elon Musk’s launch of 60 Starlink satellites into the crowded night sky, the first of a proposed fleet of 12,000 designated to provide global internet coverage.
Funding and talent
Innovation is all about funding and talent, which implies a partnership between the public and private sectors. The U.S. Department of Defense’s Defense Advanced Research Projects Agency (DARPA) provided the seed money for SEMATECH. The National Science Foundation funds emerging sectors like artificial intelligence where American leadership is increasingly challenged. Japan, a global leader in robotics, is stepping up its investment in other sectors as well.
“Last year (2018), the Council for Science, Technology and Innovation, the government’s science advisory body, announced a 7% rise in spending on science and technology (to 3.84 trillion yen), after years of stagnant funding. The government is considering another 100 billion yen for the upcoming fiscal year to pay for exploratory research aimed at achieving what The Mainichi newspaper calls “moonshot” results. The government is on track to hit a goal of spending 1% of GDP on science and technology in higher education by 2020.”
David Swinbanks, Nature, Nature 567, S9-S11 (2019)
Talent is increasingly collaborative. The CULCON panelists referenced cultural barriers in Japanese universities that inhibit the collaboration, from silo-ed departments to paying research assistants. But then again, perhaps the group’s of Austin as a meeting site was significant. The city is a case history in how a single successful experiment in public-private collaboration, SEMATECH, spawned a vital tech hub that continues to attract jobs and talent.
Stumbling from failure to failure with no loss of enthusiasm
I shared Churchill’s quote with my seatmate, Mr. Naoyuki Agawa, who asked a bedrock question of Austin’s assistant city manager, Ray Arellano: What do you say to people who have failed? Mr. Agawa teaches American constitutional law at Doshisha University in Kyoto, following a long career practicing law in New York and Washington and a stint as Japan’s Minister for Public Affairs.
His point was well taken. Without role models, without examples, without encouragement and social and financial support, failure is a hopeless quagmire.
I said I could do it, and I did it
Eureka! Beamed into the panel discussion on space technology was a Texas success story. Mykaela Dunn, a native of tiny Stafford, Texas and a recent aerospace engineering graduate from the University of Texas, has just started her internship in the California-based Stealth Space Company, courtesy of a Brooke Owens fellowship. Dunn encouraged the audience to consider more than grade point averages (GPAs) in evaluating talent, mentioning that she had to remind herself to do the same.