Trading the Eagle for a $ Sign

The eagle is America’s canary in a coal mine: As global warming accelerates, the agencies in charge of managing its impacts on our health will no longer issue clear-cut guidelines to protect Americans from life-threatening pollution and habitat loss. Rather, the government has decided to take a case-by-case approach to protecting us, our land and the animals we share it with.

When you reach the mezzanine of the LBJ Presidential Library as I did recently, turn, and you find yourself dwarfed by an immense presidential seal. At its center is the bald eagle, the symbol of both the United States of America and the office of its president. The scale and power of that symbol take your breath away.

But the eagle, tagged as the Endangered Species Act’s greatest success story, has fallen out of favor. Our government has decided to measure its value on the open market and reward the highest bidder.

Monetizing the environment

Bald eagles live in trees along waterways where they can nest and fish. Wetlands, prized by developers and vulnerable to hurricanes, droughts, floods, effluence and all manner of disruptions, are rich, bio-diverse ecosystems the EPA compares to coral reefs and rain forests noting, “More than one-third of the United States’ threatened and endangered species live only in wetlands, and nearly half use wetlands at some point in their lives.” 

Like global financial markets, habitats are finely balanced. We tip the balance when we just don’t know any better, which is why clear-cut rules are so important. Water transmutes from rain to groundwater, to wetlands, to streams, each vulnerable in itself and as part of an interdependent ecosystem. Like the DDT which decimated eagle populations 50 years ago, contaminants flow into streams, rivers and seep into wetlands, poisoning fish, animals and humans.

Declaring war against ourselves

The Environmental Protection Agency and the Department of the Interior, charged with protecting our air, water and eagles, have been busy. Among their tsunami of actions is the “modernization” of the 1973 Environmental Species Act. New rules replace the Act’s clear-cut guidelines with a case-by-case approach, inserting subjectivity into legal determinations of whether protection is warranted. If the agencies’ track record is any indication, the government has refused to act even when the science is clear, and its own scientists recommend protection.

Consider the pesticide chlorpyrifos, cited by the EPA as the “most used conventional insecticide” and its own staff scientists as “dangerous.” Chlorpyrifos is sprayed on 50 of the crops we eat (broccoli, anyone), animal feed. Plan to call Mosquito Sam to get rid of those mosquitos in your yard or on the golf course?  Chances are Sam will use chlorpyrifos. The ear tags used to identify cattle in feed lots are treated with it, as are wooden fences. It travels into our homes via indoor bait traps and the produce we eat. It’s been found in carpets and on children’s toys. If studies on rats are any indication, it attacks the nervous system and can cause attention-deficit disorders and hyperactivity in children. It kills birds, bees and is absorbed into the tissues of fish and whatever eats them, just as the DDT decimated our eagles decades ago.

What is an eagle worth?

The government will use a mathematical model to weigh the value of monetizing its habitat by say, calculating projected logging revenue against preserving the trees where the eagles nest. The problem?  Subjectivity. A July 2019 analysis by Jim Damicis of the economic development consultancy Camoin Assoc., predicts the logging industry will decline over the next five years “driven by a slowdown of housing construction from recent peaks and from increased foreign competition.” Where’s the money?  More environmentally sustainable alternatives.

As for wetlands, critical to flood protection as well as wildlife preservation?  How does our eagle compare with a new resort?

There will be a reckoning

Outside, the temperature tops 99 degrees. The creek outside my window has been dry for over two months. Maps of the American West are the color of dried blood from drought. Our children are suing our government for its refusal to take positive action on global warming, emboldened by a 16-year with the audacity to sail across the Atlantic and tell Congress to pay attention to the science, and act.

Stacks displaying LBJ’s presidential papers occupy one vast wall of the LBJ Presidential Library.
Photo: New York Times

Standing there on the mezzanine of the LBJ Presidential Library, turn away from the eagle and face the opposite direction. Now you face President Johnson’s papers, bound in red. It’s the reckoning of one man’s efforts to fill what’s been called the most powerful office in the world. Johnson passed the Civil Rights Bill and passed Medicare and Medicaid into law. But he forfeited his legacy fighting a war against a perceived foreign threat.

The current administration is fighting a war against the air, land and water we depend on. There will be a reckoning.

Author: Chrysanthemum Marketing

Raye Elizabeth Ward is a marketing strategist and creative problem solver who helps scientific and technical organizations tell a story that shows how their vision improves people’s lives. Whether in launching a brand, overcoming a marketing or challenge, or in working through a major business transition, Raye takes an innovative approach to building and delivering a consistent, compelling message.