Can We Adapt Before Change Happens?

If a lifelong attraction to fortune tellers has taught me anything, it’s that the future never turns out according to plan. And a planner I’ve always been.

So I was fascinated when Dr. Liz Alexander posed the question:  Can we adapt predictively?  That is, can we read trends wisely enough to see what will be required for a future that’s still around the corner?

Liz, who among other things, guides thought leaders through the process of articulating and packaging their theories, pointed out that if:

  • The past is a predictor of the future
  • Corporate shelf life continues to drop (it’s now in the low double digits)
  • We remain flexible professionally, accepting that each of us will have multiple professions during our working life
  • Then, if we pay attention to mega trends, we can determine where our professional strengths can best be applied

So much depends on seeing opportunity when it presents itself.  I pulled myself away from watching the Democratic National Convention to write this. Al Franken, former comedian, current U.S. senator spoke, and I was struck by Gail Collins’ oped piece pointing out that Hillary Clinton is running for president at a time when most women are thinking about gardening, grandchildren and the occasional cruise.

These are remarkable people, obviously, but they are also tips of an iceberg of change, reminding us to stay flexible, pay attention and don’t be afraid of opportunity.  Maybe that in itself is predictive adaptation.

 

 

 

 

SXSW Interactive: Can design change the way we think about healthcare delivery?

Can we use the creativity and rigors of the design process to change how we deliver health care?  After a week of SXSW Interactive, I’d say yes, it makes sense and certainly couldn’t hurt. After over a decade seeing two parents through the Kafka-esque twists and turns of the health care system, I consider the American approach to delivering medical (and elder-) care on par with Chinese water torture, only more expensive.

Pauline van Dongen's solar-paneled dress prompts us to re-examine why we wear clothing. Why not apply that same thinking to health care?
Pauline van Dongen’s solar-paneled dress prompts us to re-examine why we wear clothing. Why not apply that same thinking to health care?

Here in Austin, The University of Texas announced a radical-sounding partnership between the Dell Medical School and The University of Texas Dept. of Art called The Design Institute for Health. The newly-formed group, led by two veterans from IDEO, the design firm famous for its longstanding relationship with Apple, are part of a push to figure out how to deliver community-based health care funded based on the “value it creates.”  The medical school’s charismatic dean, Dr. Clay Johnston, is inviting hospitals, doctors, nonprofits and the community as a whole to help re-think what the farm animals in the movie “Babe called “the way things are.”  I can’t imagine many things more challenging, or exciting.

If you have any doubts about the mind-unleashing power of design, I refer you to Paola Antonelli’s SXSW keynote, “Curious Bridges: How Designers Grow the Future.”  Antonelli, the curator of architecture for the Museum of Modern Art, guides us through a series of examples of design that provokes us to re-think the “way things are.”  Examples include a belt that simulates menstruation (to, one presumes, produce empathy in the opposite sex) and wearable clothing made with 3D printers that simulates the body’s movement created by Pauline van Dongen, who wore a sweater made of flattened solar cells during her session later that day. Think about it, technology-based clothing that’s comfortable, practical and adaptable.

Design was the subtext of a fascinating but sparsely-attended talk by Eric Topol’s called “Democratizing Health Care.” Here is a doctor, researcher and (I have to assume) AMA member, who understands that people want healthcare to be simple, affordable and effective. After opening his talk by citing medication errors as the fourth cause of death in the United States, Topol showed a portfolio of on-demand tools — a wrist band to detect seizures, an app to measure arrhythmia, or using a smartphone to digitize the heart — technology moving at the pace of Moore’s Law to troubleshoot, coordinate and identify illness — without causing the patient to go broke or die.  I don’t think any of the devices Dr. Topol showed were ready for prime time, but they they — or improved versions — will be, and they will advance the revolution.

Why not?  If we can cast off stilettos and create sympathy for PMS, why not re-think health care as a human service for real people?